Trans Urbem by Minoar

May I introduce you to Minoar?! A one aseasonal clothing label with indefinable aesthetics for the one who does not belong. I am crazy in LOVE with the “Trans Urbem” collection. menswear at its best! “Our creations themselves are not simply design with individual origin. Minoar is the sensitive dependence on initial conditions to genesis. The element which gives life to design itself is a segment of the lasting impact of occurrence the same way as the phenomena ‘The Butterfly Effect’.”


The newborn artefact of Minoar is the limited collection ‘Trans Urbem’. Meaning ‘across the city’ in Latin. They entangle their concept in the spirit of this artefact to be your companion in the dynamic lifestyle in the city, out of it and across the city. Photography by Yoan Galabov. Art direction by Tea Avosaps. Model is Blagoy Kunev. 

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“Minoar is the tamed chaos designed in one specific direction. Our focus is directed in the creation of a sensory vision through alternatively built perception. Through our creations we intend to originate an external shape as a reflection of the human sensorium.

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Minoar reflects as an undefined outcome of events in process of creation that touches the indefinable. Our fundamental concept to behold our roots is directly bound with the gifts of nature – every fiber, leather fragment and precious metal. Of all that we create artefacts of our illusions cultured within colorless forms where each element has its own purpose.

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Photography by Yoan Galabov
Art direction: Tea Avosaps
Model: Blagoy Kunev / @Facebook