Southern California-based global lifestyle brand UGG® has joined forces with the renowned Los Angeles-based lifestyle brand, The Elder Statesman, for an exclusive collection that exudes vibrancy, texture, and intricate embroidery. This artistic partnership showcases a shared appreciation for California origins and a deep commitment to unrivalled craftsmanship, absolute comfort, and creating enduring products.
www.ugg.com
elder-statesman.com
To celebrate this compelling collaboration, Emmy Award®-nominated actor, writer, producer, director, entrepreneur, and philanthropist Seth Rogen has been cast as the face of the campaign. Capturing the essence of laidback, effortlessly cool California energy, Rogen effortlessly showcases one of his many talents amidst the campaign’s creative backdrop.
Shot within a bespoke ‘craft van,’ a custom hot pink Toyota HiAce, the campaign transports viewers into a world of artistic exploration. Showcasing Rogen’s own ceramic creations crafted within a full ceramics studio, the van becomes a mobile exhibit of creativity. Cashmere accents, inspired directly from the collection, further enhance the visual experience, adding an exquisite touch to this vibrant campaign.
Complementing Rogen’s magnetic presence, the campaign also features a lineup of exceptional artists. Bead artist Jaime Gerin, glassblower Cedric Mitchell, textile artist Sesan, and renowned surfboard shaper Kyle Albers lend their distinctive talents, further elevating the creative narrative of this collaboration. In an exciting homage to the cult-classic movie Ghost, the enigmatic Abominable “UGGman” makes a cameo appearance alongside Rogen, adding an unexpected twist to the campaign’s fascinating story.
Embracing the fusion of fashion and art, the UGG® x The Elder Statesman collaboration promises to captivate and inspire individuals who value exceptional craftsmanship, California spirit, and enduring style. Get ready to experience the irresistible allure of this extraordinary collection.
