This season, GIGI STUDIOS dares to expose the unvarnished truth of style with IN THE RAW, featuring the captivating Erin Wasson. A titan of contemporary fashion, Wasson steps away from the spotlight to showcase her authentic self, raw, real, and stripped of pretence. What you see is what you get: just Erin in her purest form.
Her unwavering gaze, commanding body language, and an energy that feels both restrained and potent stem from a quiet elegance that resonates beyond the imagery. “I think that freedom can only come with time. Freedom is something that you fight for… You must design a world around you where you feel free as much as possible,” she declares, embodying the spirit of this collaboration.
@gigistudios
Photography by @gorkapostigo
Muse is @erinwasson
IN THE RAW explores the essence of form, material, and identity through meticulous craftsmanship. It’s a bold statement focusing on structure, volume, and presence. Through innovative lamination techniques, the collection achieves subtle contrasts and empowering silhouettes, merging acetate and metal to create pieces that speak volumes without oversaturation.
This campaign marks a radical evolution in GIGI STUDIOS’ design ethos: more refined, more intentional. Each collection exists within its own universe yet is rooted in a shared vision. IN THE RAW isn’t just a collection; it’s a manifesto of design.
In Conversation with Erin Wasson
Ever had to fake confidence in front of the camera? How did that go?
“I’ve definitely faked confidence in front of the camera. But I think you just muster up your internal ‘give no fucks’. You just fake it until you make it, I suppose, but confidence is something that comes and goes. I mean, even throughout the course of the day, you can find it, lose it simultaneously, but I’ve definitely had moments on set where… you’re like in a bathing suit and you’re just not prepared for it, if you know what I mean.”
How has your relationship with beauty changed over time?
“My relationship with beauty over time… I think it’s just, like, transcendent, right? For me, beauty feels different now, beauty looks different now. I think beauty for me is accepting myself with patience and honesty, where I don’t think that I could grasp that ideology before.”
What do you enjoy more about your job now than you did at 25?
“The thing that I enjoy about my job now more than I was at 25 is I’m simply more present. When I was 25, life was different; you’re different, and you’re moving through the world differently. I find myself now being more in the moment. And so, things become more meaningful.”
Is there a freedom that only comes with time?
“I think that freedom can only come with time. Freedom is something that you fight for as well. Freedom is something that you work towards. Your idea of freedom and what that looks like for you — I believe your job is to design a world around you where you feel free as much as possible.”
What would you tell your younger self?
“I would tell my younger self, cool your jets. You know? You don’t have to be so tough.”
What keeps you grounded and connected to life?
“I would say the things that keep me connected are my people, my community, my friends, my family, and just a really quiet routine when I’m not out into the world, you know. Life is about balance, and I think finding your balance then equals your grounding.”
If you could describe your energy today in one word, what would it be?
“My energy today, I think, is more of a feeling. I’m super inspired to be in a space that’s so thoughtfully curated around the team that has curated such a lovely day. Yeah, inspired and grateful”.
What kind of energy do you want to bring into a room?
“I like to sort of be subliminal but in sort of quiet and violent. Like, I want someone to kind of be like, ‘Who the hell is that ?’. But quietly, you know. I think there is a lot of strength and elegance, and the one in the room that is sort of looking for the attention is perhaps not the most interesting person in the room.”
What’s stayed the same in you, no matter where life took you?
“The same thing about me, no matter where life took me, was my sometimes brutal honesty”.
Is there a version of you that you’ve left behind?
“The version of me I think I’ve left behind was the version that didn’t learn how to take a beat before… I mean, I think I was a lot more reactionary when I was younger, and now I’ve learned the art of taking a pause.”
