Unleashing Denim Fantasies: G-Star RAW and The Nightmare Disorder Reimagine Couture

In the latest audacious move, G-Star RAW unveils ‘Denim Drags,’ a groundbreaking initiative in partnership with The Nightmare Disorder that redefines the elements of denim. This daring collaboration brings together the precise craftsmanship of G-Star and the theatrically inventive genius of The Nightmare Disorder, crafting bespoke masterpieces for drag royalty including Shea Couleé, Envy Peru, and Hungry.

A Fusion of Denim and Dramatic Artistry

At the core of ‘Denim Drags,’ The Nightmare Disorder, led by the creative duo Benji Nijenhuis and Nemo Cheminée, marries high fashion with the exuberant world of drag. Each costume is meticulously constructed from denim, showcasing the fabric’s universal appeal and its inherent ability to make a rebellious statement.

Couture Creations for Icons

For Shea Couleé, the ‘Trophy Gown’ draws inspiration from the grandeur of early 2000s Paris couture, incorporating sculptural, voluminous forms with iconic G-Star elements like the Elwood knee pad reimagined as regal leg wraps.

Envy Peru’s ‘Disco Dreamer’ channels the vibrant spirit of the ’70s disco era. This dazzling ensemble features over 2,000 metal rings and a magnificent titanium crown adorned with laser-printed denim feathers, commanding attention with every shimmering detail.

Hungry’s ‘Anatomical Distortion’ outfit captures the essence of bustling urban landscapes, with a design that symbolically merges multiple forms into a singular, striking garment based on the everyday denim jacket and capri jeans transformed into a work of art.

Revolutionizing Denim with G-Star RAW

G-Star RAW continues to view denim as a canvas for artistic expression. Founded in 1989, the brand persists in pushing the boundaries of denim innovation, guided by its philosophy of the ‘Art of Denim.’ The collaboration with cultural icons like Pharrell Williams and creative talents across various domains underscores its commitment to pioneering new paths in the denim domain.

The Nightmare Disorder: Weaving Dreams into Reality

The Amsterdam-based The Nightmare Disorder has quickly established itself as a hub of creativity for bespoke costumes that narrate stories and bring characters to life. Recognized by the Creative Industries Fund NL with the Talent Development Grant in 2023, the studio has become a beacon of inspiration in costume design for the drag community and beyond.

Iconic Muses: Shea Couleé, Hungry, and Envy Peru

Shea Couleé, a non-binary icon of drag, fashion, and activism, continues to captivate audiences and critics alike, celebrating the beauty and resilience of Black women through their art. Hungry, renowned for her distinctive makeup art transcending norms, crafts visual enchantments that resonate globally. Meanwhile, Envy Peru is the first Dutch drag superstar, leaving indelible marks of glamour and advocacy in every appearance and performance.

Through ‘Denim Drags,’ G-Star RAW and The Nightmare Disorder champion the transformative power of denim and celebrate the diversity and dynamism of the drag culture, dressing it in innovation and respect.