Unleashing Vibrant Rebellion: Introducing the CUPRA Collection: Beachwear

During our sun-soaked trip to Primavera Sound Barcelona, we were fortunate to get a first look at the exhilarating new CUPRA Collection: Beachwear. True to CUPRA’s daring spirit, this collection brings the vibrancy of Barcelona and the vitality of beach festivals into a unique selection of pieces that extend the brand’s fashion footprint beyond the automotive realm.

The exclusive beachwear collection is now available on the Official CUPRA Collection Online Shop and at CUPRA Garages.

Taking a bold step, CUPRA unveils the CUPRA Collection: Beachwear, a range that captures the brand’s rebellious essence. Influenced by Barcelona’s dynamic energy, this collection invites the CUPRA Tribe to awaken their inner rebellion in fashion and sport. Embodying CUPRA’s aesthetic principles and its Barcelona heritage, the collection is crafted with exceptional quality and innovative design.

“As a brand born in Barcelona, for CUPRA, living by the sea is more than going to the beach; it is a lifestyle. The new CUPRA Collection: Beachwear marries the festival vibe, sports, and beach life,” stated Miguel Díez from CUPRA Collection. “This collection exemplifies how design permeates every facet of our brand as we strive to challenge the status quo,” he added.


The new collection, boasting a modern and captivating style, encapsulates Barcelona’s lifestyle. It includes technical swimwear for both men and women, iconic bikinis, one-piece swimsuits, and complementary accessories like a beach towel and a tote bag. Noteworthy is the collection’s use of technical fabric that exhibits a mesmerizing iridescent effect, reminiscent of elements found in CUPRA cars, and featured across other collections, such as the CUPRA Collection: Essentials and the Wilson x CUPRA Rebel Racket.

Previewed at the Motel, the artists’ backstage area at the 2024 Primavera Sound Festival in Barcelona, the CUPRA Collection: Beachwear is now available for purchase. Detailed below are the items included in the collection:

  • Iconic One Piece: Inspired by the shape of the CUPRA logo, this one-piece features the brand’s characteristic iridescent effect, blending technical innovation with audacious design. Price: 80 €
  • Bikini: Meticulously crafted for both style and longevity, perfect for beach lounging or ocean dips. Available in two bottom shapes, featuring the iridescent effect. Price: 50 € top, 55 € bottom
  • Technical Swimsuit: A neoprene swimsuit designed specifically for water sports enthusiasts, offering UPF protection. Price: 89 €
  • Technical T-shirt Men: A lightweight tee with UPF protection that wicks away moisture, keeping you cool and dry. Price: 50 €
  • Men’s Swimsuit: Designed with mid-thigh length for comfort and class. Price: 59 €
  • Beach Towel: Made from soft, absorbent fabric, this towel combines vibrant design and durable construction, featuring a zippered pocket for essentials. Price: 49 €
  • Tote Bag: Spacious and versatile, ideal for carrying towels, sunscreen, and more. Its durable construction and design make it a must-have accessory for any beach day. Price: 35 € (Available from July)

Embrace the bold essence of CUPRA and make waves with the CUPRA Collection: Beachwear, now available at the Official CUPRA Collection Online Shop and at CUPRA Garages.