untitlab® captivates the fashion world at London Fashion Week with the unveiling of its S/S25 collection preview campaign, “The Beast Within.” This collection is a bold testament to the brand’s ethos, embracing themes of exploration, adventure, and the thrill of breaking boundaries.
The SS25 collection bursts forth with vibrant colours and dynamic shapes, embodying a powerful sense of freedom that speaks to the adventurous spirit within us all. In a pioneering move, untitlab® collaborates with British eco-friendly wool brand Cloudwool to launch an exquisite array of mule bags and slip-ons, affirming its commitment to sustainable fashion.
Innovative craftsmanship takes centre stage with the introduction of fully recyclable 3D-printed shoes, developed in partnership with HILOS Studio. Elevating the campaign to new heights, acclaimed artist *toooomyng presents the inflatable rubber Reel Boots, merging art and functionality in a groundbreaking way.
Further expanding its vision of contemporary elegance, untitlab® reimagines formal wear by effortlessly blending sneakers into the new Helix thick-soled racing shoe series and the Malar Boots, both enhanced by cutting-edge overall embossing technology.
With an electrifying art direction by Nicolas Tian and styling by Orch Leong, this campaign features talent including Han Zhang and Yang Yang, with hair and makeup by Wendi Liu, lighting by Mu, and styling assistance from Levi and Suki. “The Beast Within” is not just a collection; it’s a celebration of the fearless and the unyielding.
Discover more at untitlab.com and follow them on Instagram @untitlab.
