Shanghai-based shoes and accessories brand, Untitlab®, has taken the fashion world by storm with its bold new Pride campaign. Shot by renowned multimedia artist, author, and activist, Slava Mogutin, this revolutionary campaign showcases key products from both the SS23 and SS24 collections.
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Photos by @slavamogutin
Deeply rooted in their commitment to challenging societal norms, Untitlab® once again pushes the boundaries of professional and social attire with their latest Pride Campaign. Under the visionary direction of Slava Mogutin, this collection joyfully celebrates queerness and diversity at a time when the global LGBT+ community faces unprecedented challenges.
Hailing from Siberia, Slava Mogutin’s journey to becoming the first Russian to be granted political asylum in the US due to homophobic persecution adds a powerful layer of depth to this campaign. Through his artistic lens, Mogutin brings a unique perspective on the struggles and triumphs of the queer experience.
The Untitlab Pride Campaign showcases a mesmerizing fusion of styles, combining elements from formal wear, sports, outdoor activities, and even BDSM culture. These imaginative creations redefine classic footwear typologies like derby shoes, cowboy boots, loafers, moccasins, kitten heels, and slides. The result? Hybrid shoes with striking silhouettes that empower and inspire.
In a world that often tries to confine and categorize, Untitlab® dares to challenge the status quo by creating shoes that transcend traditional boundaries. The Pride Campaign is a testament to their commitment to inclusivity and embracing the full spectrum of human expression.
As the LGBT+ community continues to face challenges and discrimination, Untitlab® stands proudly at the forefront, shining a spotlight on the beauty of queerness and urging the world to celebrate diversity. Through this captivating Pride Campaign, Untitlab® and Slava Mogutin invite you to join in their revolutionary journey. Step into a world where every stride is a statement of empowerment and freedom.
