In a striking launch, Jimmy Choo’s Autumn 2025 Men’s campaign transports us to the vibrant streets of Japan, capturing a rich tapestry of ‘90s East London flair intertwined with the essence of Japanese street fashion. Celebrated photographer Takay takes the helm, rendering the indomitable spirit and self-assurance of the modern Jimmy Choo man through a fresh lens.
Set against an eclectic urban backdrop, this collection explores the concept of time, the enduring elements and those that evolve. Timeless classics are reimagined, breathing new life into iconic menswear pieces, defining a collection that resonates with carefree confidence. Complementing the striking visuals, a short film pays homage to the intersection of London and Japan’s creative landscapes, an essential narrative in the contemporary men’s style dialogue.
“I love the idea of tradition that isn’t always traditional,” comments Sandra Choi, Creative Director. “We focused on the fundamentals of silhouette, shape, and detailing while reshaping iconic designs to echo the spirit of today. It’s about articulating our Jimmy Choo design vocabulary with a pointed perspective, ensuring our DNA is present in every facet of a man’s wardrobe.”
This season’s collection represents a fine realignment, showcasing a sophisticated blend of tradition and modernity, all infused with the invigorating attitude of Jimmy Choo. New to the offering, the BUFF TASSEL LOAFER reinvents classic elegance with a contemporary twist. Featuring a bold blunted toe, rubbery sole, and leather fringes adorned with signature metal belt-ends, this piece is a study in volume. Available in mocha burnished Nappa with brass hardware or polished black box calf with silver, it reinterprets the essence of heritage menswear with a forward-thinking perspective.
The sneaker lineup follows suit with the neo-classic DIAMOND X II, now clad in rich merlot, merging formal elements into a laid-back silhouette. Crafted from luxurious Nappa and suede, its exaggerated sculptural sole is embedded with gem-like fragments for added intrigue. Additionally, the DIAMOND MAXI is reborn in white quilted Nappa, seamlessly blending soft and sharp elements while echoing the distinctive diamond sole design.
Accessories play a pivotal role in embodying the confident, effortless spirit of the Jimmy Choo man. Metallic detailing emerges as a defining motif with the DIAMOND HOBO and DIAMOND ZIP cross-body bags, featuring Diamond hardware studs that elevate both style and construction. The BOX CAMERA bag caters to the modern man’s dynamic lifestyle, available in plush quilted Nappa or sleek leather embellished with crystal mesh, perfect for after-dark appeal.
Explore the Autumn 2025 men’s collection now available at jimmychoo.com and select boutiques worldwide.
Models – Yuhi Miyahara & Mico
Creative Director – Sandra Choi
Guest Style Curator – Motofumi Poggy Kogi
Campaign Creative Director – Takuya Chiba
Photographer – Takay
Stylist – Shohei Kashima
Hair – Asashi
Movie Director – Daiki Kamoshita
DOP – Syuho Teramura
Photographer (Still Life) – Taijun Hiramoto
Movie Production – P.I.C.S.
Creative Production – THOUSAND Inc.
