In a moment where introspection meets aesthetic exploration, VAIA and Mandarina Duck unveil a thought-provoking installation at Mandarina Duck’s Brera location. This collaboration is not merely a showcase, but a call to action, inviting individuals to meditate on how small gestures can catalyse profound change.
Stepping into the immersive space, visitors are encouraged to pause and engage with responsibility, connectivity, and awareness themes. The concept of an inclusive ecosystem is central here, reminding us that individual actions contribute to a collective future. Real change, it suggests, begins with a shared acknowledgement of our interdependence on this planet.
@mandarinaduck / www.mandarinaduck.com
“Every choice we make has an impact,” shares Federico Stefani, co-founder of VAIA. “At VAIA, we champion the transformative power of small actions. Our collaboration with Mandarina Duck is born of a mutual commitment to responsibility. The Brera installation illustrates that art and ethics coexist; they are not separate realms but harmonious elements that shape our experiences. We invite you to reconnect with your conscious self and discover how thoughtful decisions can spur significant change, both for individuals and the environment.”
Maristella Cervellera, Head of Marketing at Mandarina Duck, echoes this sentiment: “Every journey begins with awareness of our identities, our choices, and the legacy we cultivate. Travel transcends mere movement; it’s a lens through which we can redefine our perception of the world. Our partnership with VAIA for Design Week is fueled by a shared respect for our surroundings. The Reflect. Face what matters. Installation in Brera is a sanctuary for reflection and action, merging design with consciousness. It fosters dialogue around essential values: responsibility, interconnectedness, and planet care. This experience urges us to become proactive agents of change, illustrating how even the smallest actions can resonate.”
Introducing the VAIA Cube: Limited Edition
To commemorate the Reflect. Face what matters. Installation, VAIA and Mandarina Duck present a limited edition of the iconic VAIA Cube. Available exclusively at www.vaia.eu for €62.00, this piece exemplifies sustainable design by harnessing the inherent acoustic properties of wood, amplifying sound without the need for electronics.
Crafted from reclaimed wood sourced from the Dolomite forests, each VAIA Cube is a unique testament to artisanal craftsmanship. Each stroke of the artisan’s axe follows the wood’s natural grain, resonating with the forest’s history. In a commitment to renewal, every VAIA Cube sold contributes to tree planting efforts, embodying the potential of conscious consumerism.
