Latino to the core, carrying the warmth that Spanish-language urban music naturally conveys, but with a precise and necessary chill touch that recalls a Caribbean beach afternoon, a plate of fish and plantains, or a landscape of palm trees and saltwater. This is “Claridad,” the new single from emerging singer Venno, who arrives on streaming platforms to invite people to dance and enjoy it while also giving them something to reflect on.
“I made this beat a bit ago, but when we sat down in the studio with no plan, I added the salsa percussion, and it gave the track its uniqueness. Even though the beat feels bright and warm, the lyrics are the opposite, which gives it a cool contrast. The melody came instantly and makes the track feel nostalgic and sentimental,” he said.
It is precisely this contrast that gives his work its distinctive edge. On “Claridad,” Venno plays with the duality between form and substance, pairing a rhythm that invites movement with lyrics that linger on the sharp realisation of understanding things too late. The song moves between warm percussions and a modern, spacious production, while the vocal delivery slips in without excessive embellishment, fully aware that what truly matters is the story, the tale of someone who was expected to stay and ended up becoming a tourist.
The performance, which inevitably brings to mind standout figures of the genre such as Bad Bunny, feels like a release filled with nostalgia while also functioning as a calm demand from someone who gave everything without guarantees.
Born in Miami and raised in the Dominican Republic, Venno embodies a hybrid Latino identity that is clearly reflected in his sound. His proposal blends the emotional pulse of Latin pop with the intensity of urban music, always viewed through a cinematic lens and guided by a depth of vision that goes beyond most offerings in the genre.
“Claridad” serves as the artist’s calling card, an attempt to stand out in an almost saturated market through lyrics with intention from someone who uses music as catharsis, even when adorned with elements of reggaeton, merengue, Latin pop, or Cuban son.
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