In a stunning convergence of sound and vision, Austrian band ELSA has released their latest music video for “What For,” directed by the talented Emily Macrander. Known for their soulful, pop-leaning jazz, ELSA invites viewers into a duality of experiences, captured artfully on 16mm film in the enchanting city of Amsterdam.
The video opens in the vibrant, chaotic atmosphere of a jazz bar, where the band’s lively energy captivates the audience. However, as the performance wanes, we transition into a serene morning, navigating the tranquil streets at dawn. This visual journey mirrors the emotional landscape of ELSA’s music, reflecting the comedown from a night of exuberance to introspective solitude.
ELSA’s New Video: A Soulful Journey Directed by Emily Macrander
Follow ELSA @elsa.steixner
Fronted by the mesmerising vocalist and songwriter Elsa Steixner, ELSA continues to captivate with their exquisite balance of raw intensity and tender vulnerability. Steixner, who grew up in an artistically rich environment in Vienna, infuses her work with an openness that resonates deeply with listeners. As acclaimed music critic Samir Köck from Die Presse described, “Her distinctive voice clings to your ears the moment you first encounter her songs. She creates an immediate sense of trust; she hypnotises you in such a way that you can’t help but listen to her stories.”
With their upcoming album, JUMP! (2025), ELSA embarks on a bold exploration of sonic landscapes, seamlessly blending emotional intimacy with musical freedom. Their artistry traverses the boundaries of jazz, art-pop, folk, blues, and experimental soundscapes, ensuring that each performance remains alive and unpredictable. The chemistry among the four musicians, an integral component of ELSA’s identity, translates their shared jazz heritage into a captivating live experience. They engage in a constant dialogue through their music, stretching compositions, embracing silence, and navigating unexpected turns with remarkable precision.
Recognised with accolades such as a nomination for the prestigious Amadeus Austrian Music Awards and achievements at international festivals, ELSA has solidified their place on the European music scene. They’ve graced renowned venues, including Porgy & Bess and the Wiener Konzerthaus, while also demonstrating their impressive versatility at events like the Jazz Festival Avignon.
As ELSA continues to evolve and expand their horizons, the release of “What For” under Emily Macrander’s direction stands as a testament to their artistic depth and innovative spirit. Their music is an immersive experience that invites each listener to dive into its depths, much like a fleeting moment underwater, where every breath counts.
Follow ELSA @elsa.steixner
Director Emily Macrander @emily_macrander www.emilymacrander.com
DoP Elf Godefroy @11godefroy
Producer Maryam Zahid @maryamzahid123
Editor Hannes Weishaupt @hannesweishaupt
Stylists Vera Lelie & June Querido @vera.lelie @rubiajune
Wardrobe Collaboration with Costumes Collected @costumescollected
Production Designer Owen Welch @welch.ow
Gaffer Thijs Besteman @thijsieb
Spark Sil Verwegen @ikbensil_
Camera Assistant Wietger Mosch @wietger_mosch
1st AD Michelle Krevetzky @michellekrevetzky
Colour Grading Vanessa Aparicio @vanessa_colour
Production Assistant Anna @annamesss
Runner Felipe Calandrelli @felipecalandrelli
Location Contra Amsterdam @contra_amsterdam
@kodak film developed at Andec Film Berlin @andecfilm
Dancer Roni Yaacobi @snotty_girrl
Special thanks to Itai Verhoeckx & Mila Macrander @itaiverhoeckx @milamacrander
