Video Premiere: Neco London – ‘Dom Top’

Following eye-catching rapper Neco London’s debut release ‘Custom Made Bitch’ (2020), ‘Dom Top’ is another collaboration with veteran clubland producer Warboy. Over a driving techno bassline, Neco London challenges a prevalent form of masculinity that shames ‘the fats and the femmes’ on the gay scene and dating apps, by delivering a queer shout out of support to “the queens, the femmes, the bottoms”. The leather fetish inspired video was directed by Sweatmother, an American artist and filmmaker who is resident artist for Inferno, a queer rave and arts platform in London. “Damn it’s fun to finally see people making out and expressing themselves through physicality and being unapologetic for who we are!”, they say on the video.

‘Dom Top’ is about stopping the judgemental rejection and bashing that has become commonplace in gay bars and online. It’s about time these perpetrators were called out and made to realise that their mindset is unacceptable and has consequences. None of us deserve to feel excluded, particularly within an already marginalised community.

Neco London is a rapper, music artist, and style influencer based in the UK with a genre-hopping sound spawned from the capital’s most intense underground parties and bass heavy influences from birthplace, Jamaica. Non-stop vocals; infectious hooks; and relentless techno basslines combine to create a unique soundscape to equal Neco London’s dramatic visual presentation. The provocative single ‘Dom Top’ by Neco London is out on Save Our Souls on February 11th 2022.

Feature photo by @mattfordstudio

Director and Editor: Sweatmother – @sweatmother
Music Producer: Warboy – @warboymusic
Cover art photographer: Matt Ford – @mattfordstudio
Director of Photography – Benjamin Leggett – @benjolegget
Gaffer – Natalya Walker – @natalywalker
Production Assistant – Alex Matraxia – @lamb_of_odd
Music Video Producer – Celeste Guinness – @celesteguinness
Colorist – Jermaine Miller – @_jermainemiller

MUA: Toshiro Gohma – @toshirogohmamua
Hairstylist/WigMaker: Daniel Moura – @danmoura_hair
Wardrobe Stylist: Neco London – @necolondon

Yan Dengyu – @_imydy_
Jordan Beeby – @jordanbeeby
Sabrxxn – @sabrxxn

Beau Rae – @lilbeaurae
Toshiro gohma – @toshirogohmamua
BodybyKen – @body_by_kennn
Luke – @lxkozade
Patryk Spiker – @Patrykspiker
Lou Harakou – @lou.harakou
Gartruche – @gartruche
Celeste Gunniess – @celesteguinness
Danxtola – @danxtola
Sebastian Mendoza – @sebastianmgutierrez
Valntna – @valntnamusic
Scary Luke – @scary_luke
Yaw – @way_of_yaw
Izzy Maccullum – @izzymaccallum
Alison Facun – @alisonfacun
Mark Fenty – @markfenty
Sara Abahsain – @saraabahsain
Lynn Aazam- @lynnaazam