In a convergence of sound and vision, YESHE has just dropped the stunning music video for her latest single, “Pretty Perfect,” directed by the talented Yumna Al Arashi. This release is a captivating glimpse into the world of YESHE, set against the backdrop of her debut album, DUST, which features collaborative wizardry from luminaries such as Palmistry, Mobilegirl, FaltyDL, Chino Amobi, and more.
Hailing from the Tibetan community in exile, YESHE has made her mark straddling the vibrant cultures of New York and Zürich. Recently, she showcased a powerful durational performance co-curated by Marina Abramovic at the Rubin Museum in New York, graced the stage at Thailand’s Wonderfruit Festival, and engaged audiences at the Tibetan Artist Festival in India. Her artistic journey also flows seamlessly into the realm of fashion, with her ethereal vocals amplifying Miu Miu’s FW24 collection and collaborations with avant-garde brands like Ottolinger and Colina Strada, all while turning heads at NYFW.
YESHE Unveils Captivating Music Video for ‘Pretty Perfect’ – A Must-Watch Visual Journey
Video Director @yumnaaa
In DUST, YESHE crafts a rich, theatrical narrative that chronicles themes of liberation and resistance, illuminating a culture often cast into shadows. This sonic odyssey intertwines the suppressed, defiant truths of the diaspora experience, creating a vibrant musical tapestry destined to resonate with generations to come. On this debut full-length, YESHE adeptly bridges disparate worlds, honouring her ancestral voices and channelling their energy into a kaleidoscope of emotional songs that celebrate the global community shaping her artistry. Featuring contributions from an eclectic mix of producers and remarkable collaborative efforts with US noise artist Dreamcrusher and Swiss sax virtuoso Tapiwa Svosve, DUST undeniably carves out YESHE’s space in contemporary music.
The video for “Pretty Perfect” invites viewers into an introspective exploration of the human experience. As YESHE navigates a timeless and shapeless space, director Yumna Al Arashi instils a sense of mystery; are we witnessing joy or sorrow? Is she lost in the confines of her subconscious? Al Arashi’s artistry challenges us as spectators to reflect on our own roles within this poignant narrative. This visual piece is a tribute to those who have paved the way, spotlighting the willpower and grace inherent in survival.
With her lead single “Dust,” YESHE redefines contemporary pop, echoing the fierce energy of icons like Grace Jones as she confronts bureaucratic oppression through a blend of 80s-inspired beats and lysergic synth textures. The accompanying visuals reinforce these themes, featuring a striking figure navigating a sterile and authoritarian landscape with elegance and defiance.
Dive into the world of YESHE and experience “Pretty Perfect” — a must-watch journey that encapsulates resilience, beauty, and the essence of what it means to be truly alive.
Artist: @__yeshe__
Director: @yumnaaa
DOP: @fabiotozzodp
Production: @hillton_
Executive Producer: @m.ona.m / @debeka
Senior Producer: @yanik.cu
Post Producer: @secrethandshakes
Production Assistant: @nievesaira
Production Assistant: @jannisdavi
Assistant Director: Gökhan Saf
1st AC: @blackstar__369
2nd AC: @micklu
Gaffer: @niculinfelix
Lighting Technician: @severinwirt
Lighting Technician: @andri_db
Key Grip: Nik Delley
Grip: @enriquezalotay
Art Departament: Umaj Barth @studiomenga
Props: @cynthhhiaaaa
Styling: @jenni_tschugmell
Hair & Makeup: @emilyschroeder_mua
BTS Photographer: @noubada
SFX: Christian Ziegler @ziegler.shows
Kids footage filmed by: @ricoandmichael
Editor: @anil_sarikaya
VFX: @blee_tv
Color Grading: @johancolorist
SFX / Soundmix: @trostros
Graphics / Title design: @clementgicquel
Special thanks: @octamas_rental
FTK: @filmtechnik.kollektiv
Cinelight: @cinelight.ch
Contentpark Studios: @contentparkoperations
Silbersaltz: @silbersalz.cinelab
