VIKTORANISIMOV unveiled &yellow: The Future of Sportswear at Ukrainian Fashion Week. Designer Viktor Anisimov takes a bold leap into a new horizon with the unveiling of &yellow, the latest incarnation of the VIKTORANISIMOV brand, at this season’s Ukrainian Fashion Week.
A momentous turning point, &yellow springs from a unique inspiration: the ceremonial uniform crafted for the Ukrainian Paralympic national team, showcased at the vibrant opening ceremony of the 2024 Paralympic Games. This launch signifies a pivotal shift as the brand now embraces sportswear as a standalone category, capturing the essence of athletic spirit interwoven with everyday style.
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Viktor Anisimov remains firmly rooted in the foundational tenets of the VIKTORANISIMOV brand, continuing to delve into themes of versatility, functionality, and the deconstruction of traditional fashion narratives. Central to the &yellow line is the evocative concept of multilayering—exploring how garments evolve through their lifecycle—from cherished pieces worn during formative moments to functional attire in our casual wardrobes. The designer reflects on this transformation, illustrating how a once-revered jacket, donned for special occasions, can gradually find new life as a sports staple.
The &yellow collection is a harmonious blend of retro sports aesthetics and modern chic. Expect relaxed silhouettes adorned with graphic elements, striking contrasts, and the interplay of stripes and checks, complemented by the brand’s signature transformer details. This fusion not only speaks to the contemporary sportswear landscape but also elevates it, offering pieces that effortlessly transition from activity to leisure.
Anisimov’s commitment to functionality and comfort remains a cornerstone of his design philosophy. The integration of sports elements into his previous collections has laid the groundwork for &yellow, which marks more than just the introduction of a new line—it’s the dawn of a national sports brand for Ukraine. Moving beyond the conventional blue-and-yellow palette, &yellow champions innovation, style, and a deeply rooted national identity.
With this collection, Viktor Anisimov ushers in a new chapter for Ukrainian fashion and sports, as design intertwines with a profound mission. As &yellow takes centre stage, it beckons us to witness the evolution of sportswear—where fashion meets purpose, and aesthetics become a powerful reflection of national pride.
