Norfolk’s high priests of punky planet-saving, Vin + Omi, rocked up to London Fashion Week (off-schedule, obviously because rules and schedules are gross) and dropped their latest fever dream of a collection: JORD: Bring Back Nature. And babes, it was giving woodland club tropicana rave meets eco-reckoning.
“JORD” references the Norse Earth goddess, back when nature was the main character and not an afterthought. Now tech is king, and the easy, organic way of life is fading into buffering oblivion. This collection is basically a stylish protest about that.
This season, it’s all about dragging fashion back to the forest by its roots. Plant-based textiles. Recycled everything. Old-school techniques with a future-facing snarl. Think holly, nettles, butterbur, wood clippings, RAF metal cans, yes, metal, all reborn as high-drama runway looks.
Icon behaviour only: Prue Leith strutted out in a pink ruffled shirt and blazing orange suit, the day before her 86th birthday, no less. The suit? Made from holly clippings from King Charles III’s Sandringham Estate, pulped into cellulose textile wizardry. Royal waste, but make it werk.
Right behind her, Dylan Jones, Editor-in-Chief of the Evening Standard, was twinning in his own holly-fuelled fit. Autumn/Winter 2026 is officially sponsored by shrubbery.
The show also marked the launch of their collab with the British Heart Foundation, fashion with a pulse, literally. Sustainable sorcery meets actual, life-saving purpose. And because this story has layers, the BHF partnership comes after Omi survived two heart attacks and a heart disease diagnosis. So yeah, this one hits deep.
For the first time in their 24-year history, Vin + Omi are actually selling 10 looks straight off the runway. Each one was upcycled from BHF shop stock, then gifted back to the charity, with every penny going to fund heart research. They landed on the BHF eBay at 1 pm on 18 February. Set your fashion alarms, eco angels and get them while limited catwalk stocks last.
Also stomping the runway: Jo Wood, Bambi Thug, rising star Harpy, actor James Scantlebury, and 16-year-old Laurie Swift (yes, that Beeny lineage). Performance chaos queen Eve Ferret supplied the sonic drama.
Speaking of sound, the second track? After the Gold Rush. A dreamy, slightly apocalyptic anthem about leaving Earth after we’ve trashed it. Casual! The vibe was ethereal eco-doom: layered nature sounds, otherworldly haze, like Mother Earth whispering, “sort it out.”
Technicolour chaos ruled the runway, clashing tones, distressed textures, punctured fabrics. Sustainability doesn’t have to be beige, darling. It can scream. There was a dress made from RAF waste metal cans. Another from discarded RAF field equipment. Even art got in on it: Vin + Omi teamed up with Daler-Rowney to turn recycled paint tubes into printed dresses, while damaged art supplies built the set (shout out Oxford Brookes Art & Design Foundation).
The message? Stop making so much new stuff. Rework what’s already here. Recycle like your life depends on it. Because, well… it kind of does.
P.s the hair was epic. Like monumental punk club kid couture pieces to eat, digest and die for. Led by Cristiano Bascui for Richward Ward Hair. Aligning perfectly alongside diva Divine-esque club scene beauty from Glow-Up’s very own Dominic Skinner. Think Ursula meets Chappell Roan. Enough said.
Visit and shop the limited edition runway pieces now on Ebay.
Words by Lewis Robert Cameron
@vinandomi
@artotellondonhoxton
