“Stay thirsty” isn’t just about quenching your thirst—it’s a mindset. It’s a call to remain curious, to fill each moment with vibrancy and expression, and to refuse to settle for the ordinary. With their new campaign, Vöslauer is making a bold statement about inner strength, creativity, and the courage to forge new paths, alongside none other than the dynamic artist Nina Chuba, who embodies this attitude in every fibre of her being.
Vöslauer celebrates agelessness—not tied to years but defined by spirit. It’s about staying open to what lies ahead, dreaming bigger, and constantly reinventing oneself. Nina Chuba is the perfect representation of this ethos. With her distinctive sound bridging pop and rap, she captures the essence of authenticity, attitude, and artistic clarity that resonates with an entire generation and beyond.
@voeslauermineralwasser / www.jungbleiben.com/bleib-durstig-voeslauer-x-nina-chuba
@ninachuba
Photos by © Chris Heidrich
Since her breakthrough with “Wildberry Lillet,” Nina’s trajectory has been an upward ascent: her debut album “Glas” skyrocketed to the top of the charts, while her songs have amassed over a billion streams. Yet beyond the impressive numbers lies her unique way of expressing herself, making her the ideal partner for Vöslauer. Nina is truly the voice of her generation—an inspiring, unifying, and driving force.
The campaign mantra “Stay thirsty” signifies embracing life with joy, expression, and courage. It symbolises the ambition to explore new horizons and celebrate vivacity, from the inside out. And that’s precisely why Nina Chuba was chosen: she is an artist who captivates with her attitude, boundless energy, and effortless grace.
©ChrisHeidrichFor Nina, “staying thirsty” means never settling, always being in flux, and continually evolving. “I love trying new things—it’s just so much fun.”
—Nina Chuba
Reflecting on her experience, Nina shares, “Working on set was a total blast, and I felt completely at ease. Collaborating with so many incredible women was truly inspiring.”
—Nina Chuba
This campaign is brought to life by an entirely female creative team, a powerful testament to empowerment and collaborative artistry.
Fashion by Jacke Jeremy Scott
Ninas Schuhe sind Acne Snow Boots
