Westwing, the frontrunner in Europe’s Beautiful Living e-commerce scene, is thrilled to unveil its latest endeavour—a stunning collaboration with the esteemed Italian textile maestro, Dedar Milano. This partnership is not just a celebration of craftsmanship but a bold move towards enriching Westwing’s product lineup with luxurious materials that embody sophistication and elegance.
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The exciting collection presents a selection of iconic creations across Westwing’s renowned categories, encompassing sofas, chairs, pouffes, and textiles, all adorned with Dedar Milano’s signature fabrics. With their rich textures, eye-catching patterns, and refined colour palettes, Dedar’s artistry harmoniously intertwines with Westwing’s dedication to delivering elevated design solutions.
“I’m elated about our partnership with Dedar Milano— their unparalleled craftsmanship and exquisite fabrics resonate perfectly with our aesthetic philosophy,” shared Delia Lachance, Founder & Chief Creative Officer at Westwing. “Together, we’ve crafted a collection that perfectly encapsulates timeless elegance and striking contemporary designs tailored for the discerning home.”
Reflecting on the essence of their craft, Caterina Fabrizio, CEO of Dedar Milano, remarked, “Our heritage in tailoring is steeped in detail, yet it was our father’s passion for art and design that has fueled our spirit.” This collaboration aims not only to entice design enthusiasts but also to solidify Westwing’s stature in the premium market, appealing to professionals spanning art, architecture, and design alike.
“We are incredibly proud to unveil the fruits of our collaboration,” expressed Alexandra Tobler, VP & Creative Director of Westwing Collection. “In this capsule, we’ve taken our beloved Westwing Collection designs to new heights, infused with Dedar’s quintessential weaves and textures. Dedar is revered in the design landscape for their exceptional craftsmanship and distinguished patterns; this collection exemplifies elegance, comfort, and tactile beauty—a celebration of design that engages all senses.”
About Westwing: As Europe’s leading platform for Beautiful Living e-commerce, Westwing operates in 12 countries and recorded an impressive GMV of EUR 481 million in 2023. Renowned as a premium destination for design lovers, we pride ourselves on offering a meticulously curated assortment from our Westwing Collection and third-party design brands, blending shopping, club sales, brick-and-mortar experiences, and a comprehensive B2B service. Our dedicated team of over 1,700 professionals thrives on our mission to “Excite people to create homes that unlock the full beauty of life.” Founded in 2011, Westwing continues to elevate the standards of luxury home living.
