A KALTBLUT exclusive. Photography by Nicolai Sauer. The models are Ria and Jason. Makeup by Zoe Ziemann. Styling by Esma Patkavatv using Luis Buchwald, Bottega Veneta, Stefan Uhr, and Gucci. The Hansaviertel in West Berlin was constructed in 1957 as part of the Interbau exhibition. Some of the most renowned architects of their time came together to create the future of modern living and to showcase their ideas and concepts in this unique part of Berlin.
By the 1950s, times had changed, and the general population was beginning to crave the amenities once reserved for the wealthy upper class: central heating, modern buildings surrounded by greenery for leisurely walks, and an overall improvement in housing and living conditions.
Their answer was the Plattenbau. Today, often frowned upon for its uniform silhouette and restrictive atmosphere, the Plattenbau was once considered futuristic, even a glimpse of luxury for the working class. The Hansaviertel stands as a poster child for all the housing complexes constructed in this manner, a shining example of what could have been, and perhaps still is.
Reimagining how the future could have looked from the creators’ perspective, shaking off the stereotype of something old, constrictive, and run-down, and instead showing the place as the open and welcoming environment it was envisioned as.
We follow two fictional residents through their daily routine, enjoying the open spaces, spending time in the shade of the high-rises, and engaging with the community of their Plattenbauten. Design ideas are sometimes universal, open to reinterpretation across all creative fields.
The wardrobe reflects the elegant, utilitarian lines and clear silhouettes of the surrounding buildings, not only showcasing the ideas that once were, but humbly reimagining them. Subtle and more obvious pops of colour in the pieces pick up the playful tones of the old tiles and panels decorating the 60s buildings. Even if often misunderstood today, some of the unique buildings constructed in the mid-20th century show a keen eye for design and a sense of constructional playfulness.
Blending fashion and architectural photography, the shoot uses the multi-story buildings as theatrical backdrops for a story about a forgotten future …
Photography by Nicolai Sauer / www.nicolaisauerphotography.com / @_nicosauer_
Female Model is Ria, signed at @tigers_mgmt / @riafei
Male Model is Jason, signed at @tigers_mgmt / @jasonfejiro
Styling by Esma Patkavatv / @esmapatt
Makeup by Zoe Ziemann / @zui_i
Photo Assist by Elisa Irsara / @elisairsara
Fashion Brands used are Luis Buchwald, Bottega Veneta, Stefan Uhr, and Gucci
@luisjbuchwald @newbottega @stefanuhr @gucci
