An invitation to the Garden Gang: TheOpen Product’s S/S22 collection goes sustainable

#Campaign – Join the Garden Gang! Korean brand TheOpen Product, known for its 90’s aesthetic and a balance between classy and sporty allure, presents the spring-summer’22 collection – its first sustainable line.

www.instagram.com/theopen_product // theopenproduct.com

Gardening is considered to be a grandma’s pastime – patience-demanding, quiet, often even boring – but TheOpen Product reinvents the aesthetics of horticulture as something hot and modern, introducing the Garden Gang. The collection presents a witty and stylish way of being closer to nature by making gardening a new cool part of the Gen Z lifestyle: 90’s-inspired silhouettes, flared jeans, Panama hats and as much knitwear as you could imagine, including vests, sweaters and fringed cardigans – all polished with a modern-day stylish attitude. TheOpen Product proves that florals could be cool, not romantic: combined with washed denim, ultra-wide pants and athletic attire, the brand’s nature-inspired prints give off a hippie-ish, vintage-inspired vibe. The SS22 collection is the first time TheOpen Product devotes itself to sustainability by using organic cotton and recycled polyester in production. This way the brand is not only sourcing inspiration from nature’s ability to regenerate and bloom but giving back a favour to our planet.

TheOpen Product specialises in creating apres-sport chic resort vibe, which gets even more actual for winter season looks. Balancing between vintage-derived inspiration and the latest trends, classic and sporty allure, wearability and the all-dressed-up vibe, the brand creates the whole new way of styling – cool, relatable, always relevant. Launched in 2020, the hip Korean brand has already gained global recognition and appreciation by fashion influencers Kendall Jenner, Matilda Djerf, Molly and Reese Blutstein as well as many others.