Attitude (noun) – a settled way of thinking or feeling about something.

A KALTBLUT exclusive. Photographed by Caterina Colapietro. Art Direction and Styling by Kate Tymoshchuk. Make up by Lisa Lionello. The models are Iryna Bagirova, Lucrezia Dyj, Vlad Slavkohonko, Eva Zakharchenko and Alessia Labate.

Attitude is the self-sufficiency of a natural pose, the smoothness of a move, and an unapologetic gaze that speaks volumes. Its source is only found in the ever-vibrant, rebellious Self, restless to revel in the diversity of moods and tastes, personas, and origins… edgy, provocative, playful. “Attitude” is the celebration of eclecticism, dissimilarities that unexpectedly fall into their harmony, style, authenticity. The collective of individualists creates universal beauty. Therefore, any trace has to be seen, not punished; celebration, not diminished. Inspired by the freedom to explore and experiment, we’ve gathered an international team of creatives and collected ten emerging fashion brands across Europe – five visions of beauty to come in the youthful definition of diversity.


PR and Production by Kuun Agency / Instagram: @kuunagency
Photographed by Caterina Colapietro / Instagram: @catecolapietro
Art Direction and Styling by Kate Tymoshchuk / Instagram: @katymoshchuk
Styling Assistance by Saule Rudyte / Instagram: @saulerudyte
Make up by Lisa Lionello / Instagram: @lisa_lionello_
Make up assistance by Naike Bilardo / Instagram: @naikebilardo

Models are:
Iryna Bagirova / Instagram: @irabagiraaaaaa
Lucrezia Dyj / Instagram: @lucrezia_dyj
signed at The Lab Models / Instagram: @thelabmodels
Vlad Slavkohonko / Instagram: @xzxcuxzx_me
Eva Zakharchenko / Instagram: @yevazx
signed at First Line Model Management / Instagram: @firstlinemodelmanagement
Alessia Labate / Instagram: @alessialabate_

Fashion Brands used are Kuun Studio, Aemona, Ecoolska, Sougaree, Guillaume Alexandre, Foshu, Margot Bags, Les Femmes, Project Hope, Portal 333, Meller, Crust Eyewear, Miista, Francesca Bellavita, Ferragamo

Instagram name of each brand:
@kuunstudio @aemonaofficial @ecoolska_official @sougarees @guillaumealexandre @foshu_ @margottt.bags @lesfemmes_luxurypyjamas @projecthopemilano @portal_333_ @meller @crusteyewear @miista @francescabellavita @ferragamo