In a world drowning in digital distractions and superficial connections, AVATARI refuses to live driven by numb impulses. His latest track, “P#RN,” is a bold critique of today’s society, where he examines its relation with social media culture, addiction, and the always-present necessity of validation in a reality lived through screens.
www.instagram.com/avatariworld
AVATARI is an indie rock star poised to make a significant impact. His previous work has attracted the attention of an increasing number of fans, and the praise of critics. Drawing inspiration from iconic figures like Elvis, Jagger, and Mercury, AVATARI has crafted a distinctive blend of energetic rock, heartfelt storytelling, and thought-provoking social commentary.
AVATARI’s music serves as a beacon of hope for those struggling to find their way in a world filled with hatred and chaos. His mission is to revitalize listeners’ souls and inspire them to overcome adversity. Now, he continues his mission, directing his attention to the dangers of voyeurism.
When listening to his music, listeners must be ready to let their bodies move and their minds fly high. Musically, his latest single, “P#RN,” is a perfectly balanced fusion of indie rock and pop elements. The driving guitar riffs and energetic drumbeat provide the track with power. His vocals feel honest and vulnerable and transmit a sense of frustration and apathy, proper to the emotional depth of the song.
Regarding its lyrics, “P#RN” is unapologetic. The track addresses directly all the elements that characterize our internet culture interactions, revealing all their darkest aspects. Through vivid images and current references, AVATARI goes deeper than only talking about adult movies. He understands that this tendency represents the way we deal with entertainment and voyeurism as a way of escaping our realities and neglecting our mental health. Unfortunately, these tendencies are exacerbated by multiple platforms, leading us to isolation and feelings of inadequacy. That is why he sings lines such as, “Staring all day at my mobile phone / Till I get kicked out of my mobile home.”
With only one sentence, the song’s chorus, encapsulates the emotions of many behind the screens, “I’m dying from the inside out.” However, AVATARI does not satanize social media or any entertainment. He rather denounces the way we perceive it. He explains that maybe it is a consumer culture that is constantly telling us that we’re one click or one purchase away from total joy and freedom, according to his words.
The song was released along with a music video directed by David Michael Maurer. The visual experience provides a surreal and exaggerated perspective of the addiction to screen. The creative duo presents a story where reality mixes with the virtual world to present a clever metaphor of the distorted and superficial nature of online personas.
With “P#RN,” AVATARI brings light and action to a world of evenings on the couch and infinite scrolling. With the honesty and insight of his storytelling, he has created a musical and visual world that opposes the conformity and disconnection of our digital era.
FOLLOW AVATARI – INSTAGRAM | FACEBOOK
