AVATARI Unleashes His Inner “Fighter” With a New Anthemic Rock Song

AVATARI, the musical project of seasoned musician, actor, and songwriter Ari Welkom, delivers a powerful anthem in “Fighter” that transcends the boundaries of the alt-rock genre. “Fighter” is a song that morphs into a personal pep talk disguised as a head-banging anthem, urging listeners to tap into their inner fighter and face life’s challenges head-on.

Welkom’s musical journey is nothing short of impressive. He spent years fronting bands, gracing the stages of major festivals like Outside Lands and Bonnaroo, and even having his songs featured in popular TV shows. This experience shines through in “Fighter,” where his powerful vocals and captivating stage presence reminiscent of classic rock icons translate seamlessly into the song’s energetic delivery.

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The song opens with raw honesty, painting a picture of youthful vulnerability: “When I was young I got beat down / I picked myself up off the ground”. This bleak outlook serves as the launching pad for Welkom’s message – the call to action to become a “fighter” in the face of adversity. AVATARI draws on a personal anecdote from childhood, sharing his experience with bullying through the lyrics: “Took on all my enemies / Found the voice inside of me”. This personal touch adds a layer of authenticity and relatability to the song, allowing listeners to connect with the fight for self-improvement on a deeper level.

Musically, “Fighter” delivers a potent blend of driving guitars and pounding drums, igniting a sense of determination and propelling the listener forward. The song’s power lies not in intricate technicality, but in its raw energy and the emotional connection it fosters. It’s a track that begs to be played loud, its sonic force encouraging listeners to tap into their inner fire.



The fighter in the song does not face only external obstacles, but especially a challenging internal battle. The “fighting” in the song isn’t a call to physical violence but rather a metaphor for the continuous struggle for self-improvement, self-love, and navigating the challenges life throws our way. The chorus serves as a powerful declaration: “I’ve always been a fighter / Runnin’ through the fire / Don’t pull no punch I’m comin’ up / I’ve always been a fighter”. The lyrics resonate with the determination to overcome obstacles and the unwavering spirit that lies within each of us.



With a debut single already licensed by Rolls-Royce and a full-length album in the works, AVATARI, under the helm of the experienced Welkom, is poised to make a significant mark in the music scene. “Fighter” stands as a powerful embodiment of AVATARI’s artistic vision. It showcases his ability to connect with listeners on a deeper level, reminding us of the inherent strength each of us possesses to navigate our journeys as fighters.