Axel Arigato’s S/S23 Collection, From Coast to Coast, takes the contemporary brand to new heights, both conceptually and collection-wise, delving deep into themes of exploration, innovation, and Americana culture through a uniquely Scandinavian lens. The collection is punctuated by weekly drops, each of which has a self-contained reverence for past and future travel.
A connecting narrative running through From Coast to Coast is the optimistic journey of the American dream – being part of a close community on a college campus, losing inhibitions at a West coast festival, and later through to utilitarian workwear.
Building on the US theme, the varsity bomber jacket has fast become a signature brand staple, synonymous with Axel Arigato in its ready-to-wear offering.
90s basketball culture continues to influence footwear design both aesthetically, and, allegorically, given the community-driven nature of the sport. Among the hero silhouettes for S/S23 is the new Astro sneaker, which pays homage to the 90’s Space Jam era, where American basketball was at the centre of fashion and culture.
Merging the hedonistic history of 60’s LA and the present-day power of community, Axel Arigato utilizes flower power graphics reminiscent of Woodstock, alongside playful illustrations of Bambi across several pieces from the ready-to-wear collection.
One of the brand’s core silhouettes for this season is the Area Sneaker. Crafted using recycled polyester made from SEAQUAL® MARINE PLASTIC and Working Group Leather.