Established in 2022 by Central Saint Martins graduate Andrej Gronau, the eponymous ready-to-wear label has carved out a distinct niche by fusing nostalgia with contemporary aesthetics. Characterised by playful sophistication, the brand seamlessly blends youth culture with timeless influences, weaving past and present together through traditional craftsmanship, intricate detailing, and expressive silhouettes.
@berlinfashionwe
@fashioncouncilgermany
All photos by Shin Jeong Hoon
www.shinfoto.com
@sh1nfoto
SHIN Production @sh1nproduction
For the Spring/Summer 2027 season, presented during Berlin Fashion Week, Andrej Gronau introduced “Island’s Isolation.” The collection serves as an exploration of slow metamorphosis—not as a singular disruptive event, but as an accumulation of subtle shifts that alter the perception of identity and environment. Drawing on the psychological tension found in the paintings of Francis Bacon, the collection operates on the premise that presence is never entirely stable, allowing the ordinary to acquire the potential for surprise.
The conceptual framework of the collection takes inspiration from the logic of constructed biomes, miniature worlds, and traditional gardens that compress distant tropical landscapes into highly controlled environments. Within this fictional ecosystem, scale shifts and familiar structures become intentionally strange. Recurring screen-printed motifs, featuring hand-drawn cats, mice, objects, and botanical elements photographed by Karl Blossfeldt, populate the garments like characters in a fable. This creates a perpetual game of cat and mouse where the roles of hunter and prey, observer and observed, continuously exchange positions.
The colour palette reflects this tension between the organic and the constructed. Earthy browns, moss greens, and woodland tones directly encounter vibrant tropical florals and saturated botanical hues. These natural shades are deliberately interrupted by beige, gold, silver, and black metallic surfaces, exposing the inherent artificiality hidden beneath every representation of nature. Screen-printed jackets feature graphic motifs that oscillate fluidly between ornament and camouflage.
Structurally, the silhouettes remain intentionally unresolved, resisting fixed interpretations. Pieces overlap, merge, and dissolve into one another, blurring the lines between traditional wardrobe categories: top or dress, business attire, airport look, or holiday uniform. Formality meets leisure, transit meets arrival, and vacation meets routine, capturing a state of being dressed yet simultaneously undressed.
Documenting the intricate presentation from a closer perspective, photographer Shin Jeong Hoon was backstage to capture the collection. His backstage photography highlights the tactile layering, the precise screen-printed details, and the evolving textures that define Andrej Gronau’s nuanced approach to the SS27 season.
Andrej Gronau – Spring / Summer 27
In partnership with @havaianaseurope
Show Credits
PR & Guest Management @agneskausoko
Original Show Soundtrack @taaarrrii
Lead Makeup Artist
Reem Jarhum @reemjarhum
Makeup assistant
Lukasz Scigacz @lukaszscigacz
Maria Tsepkova @mar.y.mua
Ya Ching Yeh @phiphiiyeh
Lead Hair
Reiya Yamaoka @reiyayamaoka
Hair assistant
Reito Fujii @_im0110_
Takuya Usami @takuya_hair_Berlin
Nail Artists
Ayano Makino @aynon_nails
Powered by @charlottetilbury
Team AG Credits
Creative Consultancy @cloudbusting____
Studio Assistant AG @_linapilnik
Production AG @ Simon Gronau
Prod. Assistant @ Sarah Siemering
