Kyiv, Ukraine – Big Boys Cuddling Club (BBCC), a new slow-fashion brand, has launched its debut collection of limited-edition embroidered t-shirts and tote bags. Inspired by the idea of self-exploration and the power of repetitive words.
www.instagram.com/bigboyscuddlingclub
The brand’s flagship product is an oversized black tee with yellow embroidery that reads “Big boys cuddling club.” The tee is a statement piece that embodies the brand’s ethos of self-expression, self-discovery, and self-love. The colour combination of black and yellow was chosen to create a vintage, old-movie feel while also having an industrial edge. The drop also includes a large tote bag with embroidery, all made in Ukraine.
The project, founded by Yaroslav Lerman, a seasoned creative professional with experience working with global brands such as Puma, McDonald’s, and Pepsi, seeks to challenge traditional gender norms and promote inclusivity through its playful and subversive designs. “BBCC is a performance that declares life to be a performance,” Lerman says.
Lerman collaborated with a young and aspiring Ukrainian photographer Ihnat Aliiev for the brand’s launch, casting people he knows for quite some time and likes. The result is a unique blend of storytelling, fashion, and art that captures the brand’s warm, blurred, and uplifting vibe. This whole story is warm, blurred, and a bit unfocused, just like the feeling after a nice nap.
“I have huge plans for this initiative,” he says. “It makes my life a bit easier because it’s escapism in a way. For me, the processing of the idea to create something finally by myself, after years of working for big brands, was honestly tough. But I was inspired by my own dreams, people around me, and the possibility to live a thousand lives while designing sustainable objects that people will cherish for years to come.”
The brand intends to create timeless pieces that will last beyond trends, challenging the fast-paced and wasteful nature of the fashion industry. With a focus on limited-edition releases, BBCC aims to create artefacts that provoke self-exploration and spark conversations.
The first drop includes two types of black T-Shirts with embroidery and a large tote bag. Options in white (with blue embroidery) and pink (with green embroidery) will be available in the next two weeks.
Pre-orders are open now, the shipping starts on April 20th.
