The project “Cabroncita” recontextualizes a classic 1997 Toyota Tacoma pickup, creating a mobile sculpture that challenges established male-dominated spaces. Ginger Q, Los Angeles multimedia artist, repurposed the role of this work vehicle. The motivation behind this piece was to dismantle misogyny by putting women behind the driver’s seat and giving them control to lead the way.
This truck is a bad girl vehicle made to pave the way for females challenging & changing the status-quo.
CREATIVE DIRECTION BY – GINGER Q @ginger_q_
DIRECTED BY – ERIK ROJAS @erikjrojas
CINEMATOGRAPHY BY – SCOTT SIRACUSANO @scott_siracusano
PRODUCED BY – GABE SANCHEZ @gabe_jl_sanchez AND GINGER Q
ART DIRECTION BY – GINGER Q AND IM-CREATIONS @imcreations
FEATURING – JAZZY MERCEDES @j_u_p_e_t_her_j_a_z_z PSYCHOFLOWER @jeffrey_bezos, AND GINGER Q
PRODUCTION ASSISTANCE BY – ITXY QUINTANILLA @it.xy AND JULIAN ROJAS @julian_rjas
COLOR BY – GABE SANCHEZ
ORIGINAL MUSIC BY – BRENNAN LONEY
PHOTOS BY – BRUME @joemischo