Creepy Toys – distorted memories from my childhood

Introducing NON Collective! A fashion brand that inspires you to be 
 your own best version of yourself. 
A genderless streetstyle fashion brand based in Lisbon founded by two Brazilian immigrants. “NON focus on uplifting voices and connecting ourselves as a creative community. Promoting safe spaces wherever we are. Welcome to our world.

NONgender, NONconventional & NONconforming clothes and accessories conceived with plurality in mind. We are no one and everyone. We are everything and all in between. We are NON.

Founders are Marcela Castelli and Thais Souza.


Born in São Paulo, Marcela Castelli graduated in Marketing, Advertising and Propaganda, at Cásper Líbero College, in 2014, also studied How to Start Your Own Fashion Business, at Central Saint Martins, in 2018 and obtained her master’s degree in Branding and Fashion Design at IADE, in 2020.

She worked as an executive account/producer at JWT for AVON and as a fashion planner for independent designer brands.

Thais Souza was born in Rio de Janeiro, graduated in Graphic Design in 2012 at ESPM, focused on fashion marketing working with diverse brands from Brazil such as Melissa. In 2016, attended Fashion Styling and Tracking Trends extra courses at FIT- New York where got the opportunity to work with casting, fitting and production of a NYFW show and other fashion events, post-graduated in Fashion Marketing and Communication at IED in 2018 and moved to Lisbon for a Master’s Degree in Branding and Fashion Design at IADE.

This is a multi-art project that explores through photos, videos and an installation that was exhibited at Casa Capitão, a cultural associtation in Lisbon, that explores memories from a fragmented childhood where the artist tells more about her non conventional relationship with her childhooh toys and herself as an individual during her creative experimentation journey and self-discovered.

Directed by @lui.avallos
Creative Direction @maacastelli
Art Direction @non.collective
Styling by @maacastelli
Hair by @miss_soyaa
Make by @marianasrebelo
Casting by @non.collective
Accessories by @saravaldez_
Models @enbygenesis
@cybertokio @darkskingyal_