A KALTBLUT exclusive. Production and Set Design by Idle Creative. Creative Direction and Photography by James Guy. The model is Julyana Soares. Videography by Sam Guy. Makeup by Brana Alunan. Nails by Elsa Zani. Hair by Ashley Michael Graham. Styling by Maheen Malik using Parasite, Guess, Marbu Shop, and Ynez Project. Studio by Pollard Street.
Delving into the heart of primordial mystery, the studio encased in the serene whispers of low-key lighting unfolds a tale of evolution intertwined with modern-day elegance. The black soil, a symbol of life’s humble beginnings, cradles the model who is on the brink of a transcendental journey from the earthly bound to the epitome of contemporary sophistication.
Scene One – Emergence:
Amidst the untouched black soil, the model’s face and hands are the first to seek the beyond. Their eyes are a calm storm, foretelling the journey ahead. The dim light conceals as much as it reveals, teasing the marvel of what’s to come.
Scene Two – Struggle:
As the model endeavours to rise, a scene of paradox unfolds—the raw earthiness meets the allure of modernity. The soil-streaked fashionable attire clings to them, symbolizing the entwined journey of human evolution and style. Nearby, a designer bag lies partially buried.
Scene Three – Transformation:
Now standing, the model begins to interact with the scattered elements of fashion. Each stroke of makeup, each adjusted piece of attire, symbolizes a step further into the modern era, a nod to mankind’s journey of self-expression through style. The soil begins to blend with the modern, chic look, illustrating the seamless blend of our primal past with the sophisticated present.
Scene Four – Ascendancy:
The model, now a personification of elegance, stands amidst a scene that tells tales of the profound journey. The juxtaposition is stark yet beautiful—the rich soil, the sophisticated attire, and the remnants of a primal past against the backdrop of modern elegance. The model casts a contemplative gaze towards the horizon, embodying the boundless aspirations of evolution, not only of self but of style.
Production and Set Design by Idle Creative / www.idlecreative.co.uk / Instagram: @idle_creative
Creative direction and Photography by James Guy / Instagram: @jamesguyphoto
Videography by Sam Guy / Instagram: @samguycreative
Modelling by Julyana Soares / Instagram: @julyanassoares_
Nails by Elsa Zani / Instagram: @naillabby_el
Makeup by Brana Alunan / MUA / Instagram: @branalunan
Hair by Ashley Michael Graham / Instagram: @ashleymichael_hair
Styling by Maheen Malik / Instagram: @dontbebasik
Studio by Pollard Street / Instagram: @pollardststudio
Brands used: Parasite, Guess, Marbu Shop, Ynez Project
Brands Instagram: @parasite_sf @guess @marbushop @ynezproject
IDLE Creative is a premier fashion production agency that offers exceptional services in the fashion industry. With years of experience, we provide top-notch production services ranging from concept development to execution.
