The new Études campaign, directed by Grégoire Dyer, echoes Études’ Spring Summer 2023 collection theme of the PERIPHERY. Embodied by French actor Félix Maritaud, this modern tale follows a young man wandering through cityscapes on the outskirts of Paris. An escape, a quest, a show, a dive: each poetic fragment conveys a solitude filled with contemplative melancholy and fantasy.
On the border between inner and outer Paris, the Études Spring Summer 2023 collection draws its inspiration from the abandoned industrial heritage, recalling the world of workers in their uniforms, the wild plants that grow between the deserted rails, but also a field of exploration of those subcultures. Staying true to its stylistic imprint, the Études wardrobe combines workwear’s functionality and patina with formal garments of meticulous detail. Carpenter’s trousers and classic shirts, jumpsuits and suits, multi-pocket work jackets and trench coats: the collection fuses the archetypes of both worlds to create the brand’s signature relaxed, contemporary silhouette.
Symbolic of the Études’ hallmark, the utilitarian wardrobe is embodied by raw materials such as denim and cotton canvas as well as diamond-shaped logos. Reminiscent of the Petite Ceinture, the colour palette spans from redwood to pale green and brown to grey-beige, as if faded in time. Existing volumes reinforce Études’ signature take on French tailoring with subtle shapes: an Italian light wool flannel coat with airy lightness, trousers with detailed darts and a checked suit jacket.
The Études eyewear collection sees a new take on four sunglasses handcrafted from acetate, with distinctive oversized frames.
Directed by @gregoiredyer
Featuring @itsfelixmaritaud
Styling by @georgia.pendlebury
Music by @amortheworld
Production by @division.global
