Excel


A KALTBLUT exclusive. Excel is an exploration of the ways we adapt to our surroundings through body language and uniforms. Set in a minimalist office and through different mediums, we work around the idea of feeling forced to fit oneself into a mould and meet expectations.

An office ballet in collaboration with choreographer and model Ivan Ugrin, shot by director Thomas Nuijten and styled by Lotte Knippers. Shot on a range of different media, from Super 8 and DV to iPhone photography.




Model / Ivan Ugrin / @ivancidrian @dejaprisagency
Creative / Thomas Nuijten, Lotte Knippers / @thmsgn @lotte_knippers
Video & Images / Thomas Nuijten / @thmsgn
Styling / Lotte Knippers / @lotte_knippers
Grooming / Carlos Saidel / @carlossaidel
Styling Assistant / Nanna op ’t Veld / @nannaohv
Colourist / Ruben Labree / @rubenlabree
Film processing and scanning / Onno Petersen / @onnopetersen
Fashion / All vintage designer pieces
Special thanks / Aula Amsterdam, Ilse Damsma, Jane Ferreira / @dejaprisagency

Fashion — All vintage designer pieces including Ralph Lauren, Emporio Armani, Hugo Boss, Loro Piana, Saint Laurent, Zegna and Brunello Cucinelli. 


Thomas Nuijten
Thomas Nuijten is an Amsterdam-based director and creative whose work blends bold aesthetics with emotional depth. Moving between intimate documentaries and high-end stylised productions, he brings a cinematic sensibility to every project. Guided by narrative experimentation, the poetry of everyday moments and queer perspectives, he creates work that resonates both conceptually and emotionally.

Lotte Knippers
Lotte Knippers is a stylist and creative consultant whose work centres on image-driven campaigns, editorials, and brand projects. She creates emotionally resonant visual narratives by blending visual storytelling and cultural awareness to produce imagery that feels both contemporary and enduring.