Fashionclash Festival 2017: Juliette Heijnen

One To Watch from Fashionclash Festival 2017! Our dear friend – talented designer Juliette Heijnen presented her NOPHOBIA collection during Fashionclash in Maastricht. The Rotterdam based designer got her inspiration basically based on acceptation in our society. Her designs are colorful and fun. She always is trying to push the boundaries in menswear. I had a little chat with Juliette about Fashionclash and why fashion makes sense for her. 

Name: Juliette Heijnen / Age: 24 / Hometown: Rotterdam  / Menswear or Womenswear: Menswear (But if you like it as a women why not wear it as well!)

KALTBLUT: Does fashion makes sense?
JH: Fashion makes sense in different kind of ways for me. First of all it sends your personal message to the world and people around you, It may not make sense to those people what you personal style or vision is, but in the end everyone’s unique way of dressing themselves, contributes to the streetscape which we all are involved with.

KALTBLUT: Hello. Welcome to KALTBLUT. Why have you decided to participate at FASHIONCLASH Festival?
JH: I get a welcome feeling when I’m there, like a little family, the vibe is great and there is always some selected international press who are very good for my brand.

KALTBLUT: Can you tell us something about the collection you presented at the FASHIONCLASH Festival 2017? What was your inspiration? 
JH: My inspiration is basically based on acceptation in our society. Everyone is an individual and has his or her own habits. There is still to much judging in general, which I like to break through to create a more open-minded society.

KALTBLUT: What kind of material did you used for the collection?
JH: When making a collection, I always try to use fabrics as natural as possible and it has to feel comfortable on your skin.

KALTBLUT: What challenges did you face during the design process?
JH: My biggest challenge was combining the soft and neon colors in one small collection.

KALTBLUT: How would you describe your self and your work?
Trying to push the boundaries in menswear and give it a playful twist. That’s also how I see life, I always try to push boundaries in a positive way.

KALTBLUT: What would you say that is the biggest influence to your design process?
JH: I always try to keep up with the global topics which people are having discussions about. When something got my interest I try to reach it in my own way to give my twist to the topic. In this way I can be playful and still transfer my message in a serious way at one time. It’s never about putting one opinion down but to let us think about how you see it.

KALTBLUT: If you had not become a fashion designer, what would you do instead?
I would have my own Cat Cafe!

KALTBLUT: Who’s your dream client?
JH: It’s a hard one, but I guess it would be awesome if M.I.A would wear my clothing.

KALTBLUT: What was the first item you have ever designed? And who was the lucky one to get it?
Around the age of 5 I designed my first item, a paper dress for my Barbie doll !

KALTBLUT: What can we expect from you in near future?
A lot of playful, colorful items. And I will stick to my one size concept, for a unique look on anybody.

KALTBLUT: Where can we buy your fashion?
JH: At the moment just by sending me a message and on online platform Dastoon


Interview by Marcel Schlutt

photography: Team Peter Stigter