First look at “BEEFY” Prowler London Spring/Summer 2017 Campaign

A KALTBLUT exclusive first look at the new “Beefy” campaign from Prowler London. Celebrating the bigger builds in this forward thinking and graphic led campaign staring Instagram hunk Paul McNulty. Shot by our UK Fashion editor Karl Slater. Fashion by Pump, Dsquared2, Diesel, aussieBum and more.  Prowler is a well established brand within the gay business world. Funded in 1974 and one of the largest gay owned, gay run, gay community business in Europe.

Paul Wears Pump!, Flash Jock Strap Red & Yellow.

Paul Wears Dsquared2, Half Logo Brief Green.

Paul Wears Curbwear, Chelsea Brief Red.

Paul Wears Diesel, Umbr Jacky Jock Hot Pink.

Paul Wears Addicted, Contrasted Mesh Boxer White.

Paul Wears aussieBum, Super Hunk Sailor Brief.

See more of Paul on


Photography: Karl Slater

Model: Paul McNulty

Special Thanks: Mark Phillips