In September, Foot Locker marks its 50th anniversary with electrifying events and the launch of an exclusive collection of sneakers and apparel in collaboration with Nike, adidas, New Balance, PUMA, and Converse.
Foot Locker has been a cornerstone of sneaker culture for five decades, known for its carefully curated selection of top brands and close community ties. Distinguished by its exceptional customer service from the iconic Stripers – Foot Locker’s store associates – and a reimagined shopping experience, Foot Locker stands as the “Heart of Sneakers.” Foot Locker’s commitment to self-expression and unique offerings for sneaker and basketball enthusiasts has solidified its leading position in the sneaker culture, a status it aims to maintain for the next 50 years.
Looking towards the future, the company advances its Lace Up Plan by expanding its sneaker culture, deepening customer relationships, broadening its portfolio, and enhancing its omnichannel experience. This evolution is evident in the growing product range, revised retail concepts, the Store Refresh Program, and the enhanced FLX Rewards program focused on customer loyalty. Through strategic investments in technology, a customer-centric approach, and a focus on “all things sneakers,” Foot Locker is poised for sustainable, long-term, and profitable growth.
“At this milestone, we look ahead and celebrate our position as the ‘Heart of Sneakers,'” said Mary Dillon, President and CEO of Foot Locker, Inc. “Our deep-rooted connection to sneaker culture and the dedication of our Stripers have driven our success, and together we are ready for the next 50 years. With our Lace Up Plan, we are driving sustainable growth by redesigning the store and omnichannel experience, strengthening our brand partnerships, and solidifying customer loyalty.”
Highlights of the Anniversary:
- 50th Anniversary Limited-Edition Collection: Foot Locker launches an exclusive sneaker and apparel collection in collaboration with Nike, adidas, New Balance, PUMA, and Converse. The collection features distinctive black and white colours with golden accents, available online at FootLocker.com and in selected stores.
- Events: On Thursday, September 19, Foot Locker, in collaboration with adidas, will host an exclusive event at the store in Alexanderplatz, Berlin. The evening will feature music from a local DJ, food and drinks, cool activities, and more. FLX members can participate in a raffle to win tickets both in-store and online. Simultaneous celebrations will take place in other European cities like London, Paris, Milan, and Barcelona in honour of the 50th anniversary.
Foot Locker 50th Anniversary Party – 9. September 2024, 20.30 – 0.30 Uhr
Foot Locker Store, Alexanderplatz 2, 10178 Berlin
