For Paris Fashion Week Online S/S22, GAMUT unveils D’une heure bleue à une autre (nous n’avons rien fait de grave), a video developed and created in collaboration with Arnaud Idelon and Carlos Franklin, with the support of DICRéAM (CNC), FHCM and DEFI.
With this second video project — after Kerosene Party (PFW Online SS21) — the Parisian collective reaffirms its position as a cultural and militant laboratory at the crossroads of fashion and the arts.
The first phase of the project, the video recording, took place in the northern plot of La Station — Gare des Mines. Submerged in a party pulsing to original music by JAZZBOY and F/cken Chipotle, 14 muses dance in full sunlight in the middle of a huge empty lot. An inclusive and lovingly chosen cast representing an entire panel of the underground night scene. Performers, DJs, artists, dancers, models…
These muses played a role in the creation of the collection itself, as well as the redirections of the story and staging: each outfit was tailor-made, following interviews between the muses, the author and GAMUT during the weeks before the shoot. A dialectic, individualised and horizontal approach to fashion creation, centred on the person wearing the garments.
Art direction: GAMUT / Arnaud Idelon / Carlos Franklin Styling: GAMUT
Film Director: Carlos Franklin
Scenario: Arnaud Idelon
Production: GAMUT
Photography: Julia Andreone / Europium
Graphic design: Europium
Intention note: Arnaud Idelon
Music: Jazzboy / F/cken Chipotle
Location: La Station — Gare des Mines
Casting: GAMUT / Arnaud Idelon
Muses: Brahim Djibrine / Cassie Raptor / Cherry B. Diamond / Clément Pelisson / Erwan Ha Kyoon Larcher Hélène Mourrier / Jean-Paul Vigan / Linda DeMorrir / Manon Burg / Manon Wertenbroek / Pipi de Frèche Régina Demina / SchlampaKir von Fickdich / Franky Gogo
Hair: Frange Radicale
Make-Up: Axel Bouet
