For this season Marine Serre has teamed up with forward-thinking eyewear brand Gentle Monster to produce two distinctly shaped sunglasses that revisit 2000s aesthetics. Based on a curvy acetate frame, the first style is a sleek design inspired by the thick frames used for extreme outdoor sports such as snowboarding. The second is a bold take on goggle style shades, mixing cyclist eyewear shapes with a glamorous vibe, structured around a thin metallic frame and featuring tinted aerodynamic lenses.
Marine Serre X Gentle Monster will launch on February 9th available at MarineSerre.com, GentleMonster.com, Gentle Monster’s global offline stores and selected retailers.
Happy 10th anniversary
South Korean eyewear brand Gentle Monster was established in 2011 based on the philosophy of high-end experimentation. Focusing on product, space, styling, campaign, and service, Gentle Monster aims to offer a radically new and innovative point of view for design.
These principles are addressed in not only the design of their sunglasses but also in the design of their retail spaces and creative projects.
Their refusal to be recognized as simply an eyewear brand is spoken in every frame, project, and store. The rapid growth in Gentle Monster’s popularity has led the brand to be regarded as a major creative force. Each pair of sunglasses embodies a duality of being. Seeking to satisfy this duality found in every person and in everything, Gentle Monster attempts to uncover a place in between playfulness and elegance, delicacy, and destruction, past and future. GentleMonster.com
Marine Serre’s critically acclaimed collections have garnered a cult following. A completely new, radically independent brand has emerged with a hybrid mixture of classic French couture shapes, sportswear references and fabrics. Driven by a critical Ecofuturist approach, the brand pioneers new garments production based on end-of-life materials, a practice labelled as Regenerated that since Marine Serre’s debut collection in 2016 has been fundamental to her ethos. The Regenerating practice marks a radical commitment to circularity in the fashion industry’s networks, encompassing the sourcing of fabrics, the design process, and the production of the collections. This all to the background of a colliding mix of cultural and epochal references, promoting and experimenting with the invention of new cultures, a new mode, a new way to be.
Over the seasons her scope has progressed and widened. Today the house counts four lines: BORDERLINE for Underwear; WHITE LINE gathers the brand’s Vestiaire range; GOLD LINE presents the house’s seasonal Collections; and finally, the RED LINE aspires to reinvigorate experimentation in Couture.
@GENTLEMONSTER @MARINESERRE #GentleMonsterxMarineSerre #visionizer
