For its F/W20 Campaign, Canadian outerwear brand, Moose Knuckles, metaphorically inspires the world’s population into action. By definition, heat is the state of having or generating a high degree of warmth, the condition or quality of being hot, or the process of making something hot or warm. Concurrently, it means to excite emotionally or to become intense. That duality struck a chord with the Canadian outerwear brand, as an avenue to both champion their product’s utility and reinvigorate a global audience. The time has come to Bring The Heat.
Our Fall 20 “Bring the Heat” campaign not only speaks to our weather resistant outerwear, but also highlights individuals who are inspiring and motivating others. It’s about giving those in our community a platform to invigorate their audience, motivating their followers to get off their asses, chase their dreams, and take action. This season we want to encourage our customers to join in on our mission by telling their story of how they bring the heat!
The campaign is led by top tier music artists Young Thug and Kehlani, showcasing hero images of them wearing the Fall 20 collection. mooseknucklescanada.com
