Golden Power by Claire Boutellier & Joelle Hauser

Joelle Hauser is an international photographer and art director and Claire Boutellier is a Hair and Makeup Artist. Golden Power is a project which aims to reinforce the Black Lives Matters movement.”Unfortunately, there are a number of people who are still neglecting the BLM notion that needs to be forever present. The importance of this movement can’t be said and represented enough, especially in today’s climate. We want to inspire, change, and make sure there’s equality for black people.”

“Let’s take fashion for example. In Switzerland, there are a number of fashion brands or commercials that prefer to hire white people. The racial representation is one-sided, catered to those, not of colour. We want to do our part and challenge beauty standards, stereotypes, and preconceived notions. Therefore, we’ve created this series of photos with a team that’s passionate and eager to work with you.”