Good or Bad

A KALTBLUT exclusive editorial, shot at Whitebox030 Berlin. Photography by Gregory Shell. The model is Live of Pavloo. Brands used are Gaukler Berlin, Chrome Hearts, Raf Simons, Saint Laurent, Supreme, Wrangler, Calvin Klein, Levi’s, Rick Owens, vintage pieces sourced from flea markets in Berlin and Paris, and found pieces collected from the streets of Berlin.

Gregory Shell is a Berlin-based visual storyteller, photographer, and director with 19 years of experience working across commercial, fashion, and art-driven projects. Over the years, he has collaborated with international brands including Coca-Cola, Adidas, Gillette, Mastercard, Pirelli, Puma, Nestlé, as well as magazines such as GQ, Esquire, ELLE, Marie Claire, Cosmopolitan, and Rolling. Alongside his commercial and editorial work, he also develops art projects, including exhibitions and video art collaborations with Greenpeace.

Photography by Gregory Shell / www.gregoryshell.com / @grisha_shell
Talent and stylist: Live of Pavloo / @life_of_pavloo
Studio: Whitebox030 Berlin / @whitebox030

Brands used are Gaukler Berlin, Chrome Hearts, Raf Simons, Saint Laurent, Supreme, Wrangler, Calvin Klein, Levi’s, Rick Owens, vintage pieces sourced from flea markets in Berlin and Paris, and found pieces collected from the streets of Berlin.

Instagram handle for each brand: @_gaukler, @chromeheartsofficial, @rafsimons, @ysl, @supremenewyork, @wrangler, @calvinklein, @levis, @rickowensonline