Helen Anthony Spring/Summer 2027

Helen Anthony’s SS27 collection is giving rich, mysterious and slightly unapproachable. The kind of wardrobe you’d wear to a meeting you don’t actually need to attend. This season, the London-based label takes Savile Row classics and turns up the drama. We’re talking massive shoulders, glossy leather, bold prints and enough attitude to fill a luxuriously lit room.

The caramel leather trench is easily a favourite, especially styled with a matching tie and oversized bag. Very CEO, very main character. Elsewhere, silver snakeskin sets, cropped jackets and floor-length skirts keep things interestingly chic. And the tartan look paired with bright red sunglasses? A moment.

The accessories deserve their own shoutout. Tiny cat-eye shades, oversized bags and dramatic scarves pull everything together, giving the collection that slightly chaotic but ridiculously modern energy. Nothing feels too polished or precious, which is exactly why it works.

There’s also something fun about how the collection plays with proportions. Big coats, tiny skirts, sharp shoulders and flashes of skin make even the more traditional pieces feel a little rebellious.

Beyond the looks, everything is designed and made in the UK, keeping the brand’s British roots close while taking a more thoughtful approach to production.

Overall, Helen Anthony SS27 feels like old money with a wild side. A little dramatic, a little intimidating and definitely not here to blend in.

Words by Lewis Robert Cameron


Fashion and Art Director: Naeem Anthony @anthonynaeemofficial
Fashion Assistant: Kashish Gadhvi @kashish_gadhvi
Video: Rebecca Maynes @rebeccamaynesphoto
Photo: Alex Pinero @alexpinero
Hair Designer and Lead: Johanna Cree Brown @johannacreebrownhair
Hair Team: David McNeil @davidmcneilhair
Lucy Muyanga @thehair.co
Lucy Simpson @lucy_ssimpson
Djihan Ali @djihanhair
Make up: Amanda Bell @amanda_bell_

Models: @avaxskye @zerosoii
M+P @paddy.orr @senan.mckenna
Milk Models @b.enhuggett
Nevs Models @ivansquidward @merimalja @quadriajaoo @john_deng23
MMG Models @cathy.skibinska @the_aidenbrady @sashapalmaa

Special Thanks: Notting Dale Campus @nottingdalecampus