Inspired By Cowboys: Wrangler Introduces It’s Men’s Heritage Collection

In the new Heritage Collection by Wrangler jeans, their Larston and Greensboro fits are key. This new Spring Summer ’21 collection is inspired by the daredevil Cowboys attitude where every busted stitch, scrape, and crease tells a story. It tells the story of a life well-lived through rugged denim washes. Because no one wears denim harder than cowboys.

The Larston and Greensboro styles are made from earth-friendly materials, such as recycled cotton, and feature sustainable hardware and trims. Both are developed using technology with a low impact on the environment.


The Larston fit is a slim tapered style. A Western heritage into the modern-day. It has a comfy fit with a stretchy slim fit. It is available in several different washes as Dust Black, Hunter Blue, Dark Rinse, and Blue Fever.

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The other fit, the Greensboro, is a regular straight fit. It’s the perfect straight-cut jeans style for each day. It has a relaxed up top, regular down the thigh, and straight down the legs. This style is available in washing such as Dirty Green, Bright Stroke, Black Valley, and El Camino.

The Spring Summer 21 Heritage collection for men launches with a global campaign celebrating the spirit of the cowboy and his quest to lead a life with courage. Horses become motorbikes for the story of an all-American road trip but even when you’re swapping steeds for steel, the attitude is the same – nobody wears denim harder.