After years as one of the most sought-after tastemakers and DJs on the global stage, soundtracking campaigns for Louis Vuitton, Dior, and Nike, and commanding the decks at Met Gala afterparties, F1 Grand Prix events, and beyond, Siobhan Bell is finally stepping into the spotlight with her own music.
Having spent the last decade building unforgettable worlds and moments for everyone else, the time has come for her to tell her own story. With a sound that’s deeply rooted in London’s underground culture yet unapologetically forward-looking, she’s translating the energy of the nightlife she’s helped define into original tracks.
Her debut single perfectly captures this new chapter. Titled “Toxic,” it’s a seductive, chaotic anthem about wanting what you know you shouldn’t have. Darker, more electronic, and rave-infused while still carrying her signature attitude and emotional softness, the record signals a bold artistic evolution. Blending UK club sounds, R&B, hip-hop, and Afro-inspired rhythms into something futuristic and immersive, she’s creating music that feels like getting ready with your friends, making questionable late-night decisions, and fully romanticising the beautiful mess of it all. In this new era, she’s no longer just curating somebody else’s fantasy. She’s now becoming the main character.
After years as a tastemaker and DJ for some of the biggest brands and events in the world, what made you decide that now is the right time to step forward with your own original music?
I feel like I’ve spent years low-key world-building for everybody else. The brands, the parties, the fashion shows, the afters, and eventually, I was like… wait, I actually have my own story and sound, too.
DJing taught me energy. Like, real energy. What makes people lose it at 2 AM? What makes them feel sexy, emotional, reckless, and free. After being around so many insane spaces for so long, making my own music just felt inevitable, honestly. It was giving, “Okay, babe, your turn now.”
What inspired “Toxic,” and how does it reflect the new artistic direction you’re taking?
“Toxic” is basically that pretty but chaotic energy. Like knowing something is probably bad for you but still wanting it anyway. Very late-night decisions coded.
I wanted it to feel hot, emotional, sweaty, addictive… like getting ready to go out with your friends and suddenly texting the worst person imaginable. Sonically, it’s darker, more electronic, and more ravey, but still has softness and attitude underneath. It feels very me. Very “main character but slightly spiralling.”
Your sound pulls from East London underground, R&B, hip-hop, and UK club culture, but you’re now blending in electronic and Afro-inspired rhythms. How would you describe the evolution of your sound?
I grew up around so many sounds naturally. UK garage, house, grime, dancehall, R&B, Afrobeat… in London, everything kind of clashes together in the best way.
Now I’m just making it feel more futuristic and more “my universe.” I love contrasts, pretty vocals with hard drums, and emotional lyrics over something you can whine to in the club. I want it to feel luxe but underground at the same time. Like if a rave and a fashion campaign had a baby.
You have soundtracked campaigns for Louis Vuitton, Dior, Nike, and more, and you’re a regular on the fashion week circuit. How do music and fashion speak to each other in your work?
For me, they’re literally the same language. Fashion and music both create fantasy and identity. Both are about attitude, honestly.
A look can feel like a song, and a song can feel like a look. I’m super inspired by that intersection, especially nightlife culture, girls getting dressed together, messy glamour, backstage energy, flash photography, all of that. I want my music world to feel immersive and hot and a little dangerous, lol.
You’ve DJed the Met Gala afterparties, the F1 Grand Prix, NBA All-Star Weekend, and the ESPYs. Which of these experiences stands out the most, and why?
The Met Gala afterparties definitely feel surreal because you’re suddenly surrounded by so many iconic people, creatives, artists, athletes, actors, etc. It honestly feels like stepping into another universe for a second. I remember having moments where I’d look around and be like, “Wait… how is this actually my life?”
Especially with the Met Gala, it really hit me emotionally because growing up in London and dreaming big, those kinds of spaces felt so far away. So to now be DJing those rooms and contributing to that energy genuinely makes me feel like, okay… yeah, I really did this.
But honestly, my favourite part is still the energy shift when everyone lets loose after the formal stuff is over. That’s when the room becomes fun and chaotic and human again. Those are always the best moments.
You describe your music as “club music.” What does that mean to you in 2026, and what kind of energy or experience do you want people to feel when they hear your tracks?
Club music now is so genreless, global, and emotional. It’s not just “EDM” anymore. People want to feel something.
I want my music to feel like a release. Like being sweaty in the club at 3 AM, kissing someone you probably shouldn’t, running through a city at night, getting glam with your friends, and romanticising your life a bit. I want it to feel sexy and emotional, but still make you want to move.
As someone who has spent years curating music for other people’s spaces and campaigns, how different is the process of creating music that fully represents you?
Way more vulnerable, tbh. When you DJ for brands or spaces, you’re helping tell their story. When it’s your own music, there’s nowhere to hide, really.
But it’s also way more fun because I can be messy, experimental, and emotional with it. I’m not trying to fit into one lane. I’m just making things that feel exciting to me and trusting that the right people will get it.
How important is the visual world you’re building around your music, and how does it connect to the bold, sensual aesthetic you’re known for?
The visuals are everythingggg. I’m obsessed with world-building.
I think because I come from fashion and nightlife, I naturally think very visually when I make music. I’ll literally picture textures, lighting, girls smoking outside clubs, paparazzi flashes, sweaty rave bathrooms… all of that becomes part of the sound in my head.
I want the whole project to feel sensual, chaotic, glamorous, and a bit emotionally unhinged, honestly.
2026 marks a new chapter for you as an artist. Where does this go from here?
More music. Bigger worlds. More chaos, probably lol.
I really want to build something that feels like its own universe, not just singles, but experiences, visuals, parties, collaborations, and moments people want to be part of. I feel like I’m finally stepping fully into myself creatively, and this is honestly just the beginning.
