A KALTBLUT exclusive. Photography & Retouch by Attilio Quaranta. Styling by Simona De Lillo. The model is Alba Contenta. Make up and hair by Lucia Balzano and Elena Streppone. Fashion by Zuiki, Wildecashmere, Focenza, Zara, Glo, Parah, Calzitaly, Pullandbear, MewColors, Desigual, klk, Bottesini, Everswe, Bleuforet, Calzedonia, Stradivarius and H&M.
“Pippi would tell you: be yourself, dress as you like,
do what you want. Be who you are.”
“And so we did it, so we thought of it, irreverent, playful, witty, mischievous, wild, strong, carefree, at times always a child. Our reinterpretation of the protagonist of one of the most cult children’s series of the 70s.
We created this project by maintaining some recurring figurative elements in Pippi’s story. From socks to the horse in our case drawn, to pasta represented in the form of wool balls, to the desire for sweets and the ability to dream as in two particular shots represented by a pink cloud and in another set in the tub that becomes a mattress on a swimming pool. In the first set, the moment of waking up is represented, as a bit tiring for every little girl but we immediately show an irreverent, playful and extravagant attitude. In the second set, we play at representing a more daring Pippi in an almost all-pink bathroom, mischievous and uninhibited. And we bring back her characteristic hairstyle, the braids. In the third set, we represent with particular poses of the model the strength, the physical and mental elasticity and the propensity to look at things from different perspectives, with the figurative element of the magnifying glass as a symbol of research and imagination in the creation of the drawing, Pippi’s horse.”
“In the fourth set, we transform the iconic image of Pippi eating spaghetti with a clear reference to textiles, using balls of wool that replace the pasta. In a particular pose that recalls a very bold attitude in which a hand sinks into the spaghetti that is between the legs, we represent pleasure towards this world. Furthermore, in some frames we represent both Pippi’s strong appetite and the somewhat masculine attitude of the historical character, marking it by making her wear men’s shoes. In the fifth and final set, we represent the bond between Pippi and sweetness, between the marshmallow and the thought of a bath in a completely pink tub, where the imagination will make her feel like a diva. I can say that in the end once again thanks to Pippi we had a lot of fun, once again.”
Art direction by Attilio Quaranta and Simona De Lillo
Photography & Retouch by Attilio Quaranta / Instagram @atti_40 / www.behance.net/atti40inoe00b
Styling by Simona De Lillo / Instagram @simonadelillo.fashionstylist
The model is Alba Contenta / Instagram @albascontenta / agency @visionstreetcasting
Make up and hair by Lucia Balzano / Instagram @makeup_pes
Make up and hair by Elena Streppone / Instagram @leelmkp
Fashion by Zuiki, Wildecashmere, Focenza, Zara, Glo, Parah, Calzitaly, Pullandbear, MewColors, Desigual, klk, Bottesini, Everswe, Bleuforet, Calzedonia, Stradivarius and H&M.
Instagram name of each brand: @zuiki @calzitaly @zara @focenza_official @mew.colors
@pullandbear @parahoriginals @desigual @hm @bleuforet @stradivarius
@wildecashmere @calzedonia
About the photographer:
Attilio Qauranta was born in Naples and lives in Bacoli, a town in the Phlegraean Fields, a burning, volcanic land, rich in myths and history where art is visible in every corner of the territory. The passion for photography is born naturally and meets more and more interest in fashion and artistic contaminations that influence its continuous changes, determining new trends and styles that tell local and global stories, bringing photography to be more and more witness of the own time. Works for some Italian brands, realize lookbook, advertorial campaigns and still life products
About Stylist: “I graduated as a Fashion designer, achieved in October 2018 at the Academy of Fine Arts in Naples with top marks and honours. My studies in this sector began already in high school in graphic design with particular attention to the language of graphic illustration and aesthetic representation of the product. In March 2019 I decided to start a new course of study at the IED in Rome, a CFA in “Styling for fashion”, a path from which I learned the ability to interpret and update the fashion image. She currently works as an assistant fashion designer in a women’s fashion company. I work as a freelance stylist and designer for fashion brands, I deal with the creation of women’s collections, from the trend research phase, creation of inspirational mood boards, selection of fabrics for samples, creation of technical sheets, creation of prints and patterns, styling for lookbook shots and ADV. I have always cultivated my aesthetic sense and my strong passion for the fashion image. I’m looking for what allows me to always grow and improve.I am a creative, curious and ready to challenge myself person.”
