JOSEPH launches a limited-edition capsule collection as a part of the brand’s Waste Project. Globally, an estimated 92 million tonnes of textile waste is created each year*. The Waste Project is an ongoing commitment from JOSEPH to take product destined for landfill and reimagine it into something new.
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The six-piece knitwear focused collection is consciously constructed using waste yarn. The pieces have been hand knitted by artisans in Macedonia, using a variety of intricate and traditional techniques. Each one unique, each one limited edition.
The designs are inspired by iconic JOSEPH TRICOT knitwear from the brand’s archive. The instarsia knit pieces originally released in 1991, have been reworked and updated. The designs feature patchwork hearts, handstitched using solid and mouline wool yarns in shades of black, ivory and grey; with one style including a single vibrant red rose, kept from an original design.
Co-Creative Directors, Anna Lundbäck Dyhr and Frederik Dyhr comment;
“Over time we have seen how factories throw away boxes of remaining yarn from old productions. We felt we had an opportunity and an obligation to utilise what was already available to us.”
“Each piece is knitted by hand using techniques that have been passed down through generations; techniques that today are being taken over by machinery and mass production. Craftsmanship is part of the JOSEPH brand DNA so we are excited to collaborate with these highly skilled artisans to re- create the iconic designs from the JOSEPH archive.“
The Waste Yarn Project will be available exclusively at JOSEPH, 77 Fulham Road, online at joseph-fashion.com and MyTheresa.com from October 2021.
Prices range from £345–£1095
