To celebrate its Fall/Winter 2021 collection titled “CAKE”, LAZOSCHMIDL released a new campaign in a fanzine format shot by David Walegren.

The fanzine is limited to 100 copies, available HERE! With contributions by David Walegren, Scott Csoke, Arvida Byström, Joseph Wolfgang Ohlert, Lars Nilsson, Julius Hayes, Tova Mozard and Joan Oh.

LAZOSCHMIDL unites the disciplines of fashion design and literature. Each collection is developed from writing. Awarded with the Innovation Prize 2016 by Swedish Fashion Council, their work has been featured in leading international magazines such as Man About Town, Dazed, i-D, HERO Magazine, Buffalo Zine and L’Officiel Hommes.

Photography: David Walegren
Styling: Emma Thorstrand
Make-up: Josefina Zarmén
Assistant: Josef Fastlund Oubad