LAZOSCHMIDL FALL/WINTER 2024: “TO US”

A Revolutionary Resurrection. Lazoschmidl unveiled its F/W24 Menswear collection during a press presentation at Paris Fashion Week! Imagine a fashion inception that began in 2014, raw and untapped. It’s the Lazoschmidl’s inaugural collection, a creative odyssey never quite completed—until now.

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This season, it’s all about the artistry of living: our existences choreographed into an endless pageant. Each piece breathes this performance, hand-crafted and hand-revised, standing as a sartorial echo of an artist’s essence. Think upcycled chic, a dance of destruction and renaissance, cloaked in the sheen of next-gen indulgence.

Denim, once in despair, finds rebirth with Swarovski’s glint and the finesse of pearl stitches. Knits that whisper tales of the fray are now loud with beads and bravado. Then there’s the fashion-forward pharmacopoeia – merch that marries typography with the intimate tales of the self-soothing ritual.

Amidst this tapestry of texture, AI spins a surreal story of mushrooms in print, charting a path through inner odysseys and quiet moments of truth. And for those who etch their names in performance, for the selfe connoisseurs drawn to corporeal canvasses and the primal play of creation – this is your love letter.

Lazoschmidl Fall/Winter 2024 collection film

Director: Julius Hayes @juliushayes
Hair: Tony Lundström @tonytarkort
Make-up: Johanna Larsson @jarmide_mua
Models: @hampusbarth @isakglaumann @benjaminfofana_ @kultmodels @hugoaglert @nischmanagement @valentin_wadell Georg @mikasstockholm

DOP: Sara Dehlin
1st AC: Jesper Lundqvist
Grip: Filip Ehrenstråhle