In a vibrant clash of culture and couture, Jonathan Anderson, LOEWE’s mastermind, shook Paris Fashion Week with his Fall/Winter 2024 extravaganza, a sartorial remix spun from the provocative collage world of Richard Hawkins. Through Hawkins’ lens, the male form gets torn from its traditional tapestry, splashed across various cultural vignettes—and Anderson’s latest oeuvre for the Spaniard luxe label slinks into this very discourse.
Bid the uniform adieu and witness a myriad of masculinities — Anderson’s vision orbits a carousel of characters swathed in menswear metamorphosed. Tweeds and tailoring cavort with the bold brinks of casual ecstasy, coalescing in ensembled stratums that echo our meshed reality—tailoring tethered to tees, spliced by spectacle and the social sphere.
Seamlessly melding prose with prêt-à-porter, LOEWE lures Hawkins’ artistry into the textile territory: accessories and attire, now canvases, come alive with the artist’s musings through print, jacquard, and the finesse of needlework.
Turn the dial to the show space, and you’re in a time-touched chapel honouring Loewe’s 60s stained-glass splendour by José Pérez de Rozas, now repurposed into an immaculate white cube. Here, a dozen video collages concocted with Hawkins and swollen with Loewe’s cadre of cultural icons punctuate the air, drawing eyes through a pantheon of Hawkins’ motley inspirations.
