LOOPSYLAND

A KALTBLUT exclusive. Photography & Art Direction by Hartenjager. The models are Megi Michulec & Sven Boelens. Makeup by Sven Boelens. Styling by Sanne Wijdenes using Versace. LOOPSYLAND is a fashion editorial inspired by the whimsical world of Lalaloopsy dolls and the nostalgic visual culture of the early 2000s. Shot entirely on 35mm analogue film, the series draws from toy culture, childhood fantasy, and exaggerated femininity.

LOOPSYLAND explores how nostalgia is reconstructed rather than remembered. The editorial blurs the line between fashion and play, creating a surreal world where childhood aesthetics are reimagined through an adult lens.

Through sculptural foam wigs, bold styling, and analogue photography, the series embraces the artificial, the playful, and the uncanny. What begins as a celebration of childhood nostalgia gradually becomes a performance of memory, identity, and imagination.

Photography & Art Direction by Hartenjager / www.hartenjager.com Instagram: @hartenjager
Styling by Sanne Wijdenes / Instagram: @sannewijdenes
Makeup by Sven Boelens / Instagram: @svenboelenss
Models: Megi Michulec / @megimichulec & Sven Boelens / @svenboelenss

Brand used: Versace / Instagram: @versace