In the atmospheric embrace of a Parisian relic, the former telephone exchange’s naked Art Deco elegance, Louis Gabriel Nouchi unveiled his latest sartorial narrative for Fall/Winter 2024/25. Embracing the raw structure and the industrial charm that once stood as a symbol of innovation, LGN spun a modern tale inspired by the cunning protagonist of Guy de Maupassant’s “Bel Ami.” The story’s shadowy ascent of the social ladder mirrors our own time—fashion entwined with our quest for status is as relevant as ever.
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Black—sensual, mysterious—dominated the runway, echoing the 19th-century elite yet viewed through a contemporary lens. It’s here that LGN interweaves a dialogue between gender and ambition, between power and its aesthetic expressions. The unveiling of womenswear marks a new epoch for LGN, merging his iconic tailoring with nuances that speak to femininity, bringing a fresh perspective to sensuality that champions all forms.
The echoes of “Bel Ami’s” time are palpable in the collection’s dramatism: flowing coats cascade like capes, necklaces of silk ties adorn Jacquard, and sheer homewear alludes to private luxury and decadence. True to LGN’s commitment to innovation, a partnership with ECCO LEATHER is the bedrock for texture that whispers of fur’s rich past, all ‘coin-augurated’ in a unique collaboration with La Monnaie de Paris, crafting money into jewels that play on prosperity’s lore in Western culture.
With a casting as authentic as the narratives are woven into the fabric, LGN presents heartbeats behind the façade: models, patrons, and friends breathing life into the garb. It’s a celebration of male forms—various, vigorous, and enviable. This harmonious collision of fiction and fashion sails beyond mere apparel; it’s a social commentary, draping over bones of art and identity.
