An evening of merriment, cheerful exchanges and musical sounds, to celebrate the opening of the new House of Dodo. In this way, the brand brought celebrities, influencers and the press to its new home in Via Manzoni 26 in the heart of Milan.
In the two-storey flagship store, DoDo presented its new world to the rhythm of Elbio Bonsaglio’s DJ set. Customers were welcomed by Sabina Belli, CEO Pomellato and DoDo, Boris Barbonio. DoDo, Boris Barboni, Chief Marketing and Product Officer Pomellato and DoDo and Michele Buonpane, Worldwide Sales Director DoDo.
The ribbon cut for the official opening was a memorable moment for DoDo and friends of the brand such as entrepreneur Alice Campello, actor entrepreneur Alice Campello, actor Giacomo Giorgio, dancer and model Mikaela Neaze Silva and actress Alice Maselli.
“The new flagship store in Milan is DoDo’s new home: cheerful, welcoming and open to all” explained Sabina Belli, CEO of the Pomellato and DoDo Group. “We want it to be an inclusive place, reflecting our ever-evolving story of excellence: Italian craftsmanship know-how combined with creative and contemporary design to convey deep emotions and meanings.”
To make the occasion even more unique, the evening at House of DoDo continued with an AfterParty at the Garage 21 space. The location imitated a fairytale world with an upside-down bathroom and left pure amazement. The bathroom was turned upside down and culminated in a bedroom where sponge cake, cocktails and sweets were served in boudoir containers.
Lazza’s musical performance was the crowning glory. The Italian rapper, musician and record producer took second place at the last Sanremo Festival. He performed at Garage 21 alongside special guests such as Elena Santarelli and Melissa Satta, as well as well-known influencers and DoDo’s testimonials Ginevra Mavilla, Veronica Ferraro, Ryan Prevedel, Alan Cappelli, Marta Losito and Gianmarco Rottaro. Starting today, DoDo is pleased to welcome friends and fans to see all the collections and numerous previews: a new universe of positivity, beauty and inclusive style. style.
Feeling free to express yourself in your own precious uniqueness.