Music in Full Color! A New range of Polaroid Music Players and Polaroid Radio
Polaroid Music has arrived! Polaroid enters the music space with its colourful new lineup of music products. After more than 80 years of working at the intersection of art and science making products that inspire and empower creativity, Polaroid brings its energy and spirit to the music. Polaroid Music includes four vibrant Bluetooth® Polaroid Music Players, an experimental music discovery service called Polaroid Radio, and the Polaroid Music app.
“Great musicians and photographers capture what we can’t always express with words. They make us feel. We’re new in the music world, but we want to bring as much colour and emotion to the space as we can. We’re excited about this new chapter while still being as committed as ever to instant photography,” Oskar Smolokowski, Polaroid Chairman, said.
The four Polaroid Players embrace the iconic brand’s design language: they’re playful, expressive, and designed for joy and humanity. There’s the smallest and most portable Polaroid P1, the most wearable Polaroid P2, the iconic boom-box-like Polaroid P3, and the most powerful Polaroid P4 — loud, portable speakers with a retro-futuristic feel. The classic red button is a nod to the legacy of instant photography and its famous red camera shutter button. The Player’s analogue dial is purposefully designed to change Polaroid Radio stations without picking up a phone. This adds an analogue experience, making the Polaroid Players tactile objects rather than simply smartphone extensions.